- What High School Politics Can Teach Us About Social Media
Marketing: Health, Sarah Larcker - Friday, May 28, 2010
Consider an analogy: It's your first day at a new high schoo ...
- MSN Taps Rodale For Wellness Site
Online Media Daily, Gavin O'Malley - Wednesday, May 26, 2010
MSN on Wednesday announced a partnership with Men's Health publisher Rodale ...
- Lays Promotes Potato Chip Using Many Farmers And Less Salt
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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- Dark Chocolate Makes Sweet 9% Comeback In '09
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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- Mintel: People Still Don't Understand Fiber
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"The way men view fiber is a considerable obstacle for marketers ...
- CSPI Names 2010 'Xtreme Eating' Menu 'Winners'
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"For all the industry's rhetoric about providing consumers with 'choice,' the choic ...
- Industry, ANA Respond To Processed Meat Report
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Janet Riley, SVP and head of public affairs, at American Meat Institu ...
- Doc, I Need A Second Opinion About This Ad That I Saw
Marketing: Health, Ted Smith - Friday, May 21, 2010
One prescription for ensuring "safe" pharmaceutical advertising may be more Gov 2 ...
- Beef Expands Message, In Time For Grilling Season
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
Moving toward Memorial Day, the Beef Council will heavy-up its effort, wi ...
- Burgerville Receipts Provide Order's Nutrition Info
Marketing Daily, Karlene Lukovitz - Wednesday, May 19, 2010
In addition, they offer healthy hints, such as alternate menu selections wi ...
- A Look At The Economics In The Battle Over Soda Taxes
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 19, 2010
Economic columnist David Leonhardt takes a look at Coca-Cola and PespiCo's campai ...
- Stop Avoiding The Conversation
Engage:Moms, Stephanie Piche - Wednesday, May 19, 2010
Moms care about sustaining and improving their families financially; they want ...
- Food, Beverage Makers Pledge To Slash Calories
Marketing Daily, Karlene Lukovitz - Tuesday, May 18, 2010
In the latest move emphasizing that they're fully on board the anti-obesi ...
- Hospitals Try PSAs Before Spending On Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
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- Nintendo's Wii, Heart Association Team On Play
Marketing Daily, Aaron Baar - Monday, May 17, 2010
The partnership, which launched on Monday, includes putting the American Heart Association ...
- Heinz Ketchup Getting A Little Less Salty In Its Old Age
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
Heinz is reducing the salt content in its ketchup by about 1 ...
- PetSmart, GNC Partner For Pet Supplements
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
"I think it's a smart move, albeit not without some risk f ...
- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...
- Getting Our Facts Straight About Pharma Marketing
Marketing: Health, Robert Kadar - Friday, May 14, 2010
The U.S. pharmaceutical industry has saved millions of lives and improved t ...
- FDA's Bad Ad Campaign Seeks Help From Health Care Providers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
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- Task Force Releases Obesity Recommendations
Marketing Daily, Karlene Lukovitz - Tuesday, May 11, 2010
Many of the core marketing recommendations largely reaffirm work or discussions alrea ...
- Gen Y, Health-Conscious Diners Key Opportunities
Marketing Daily, Karlene Lukovitz - Friday, May 7, 2010
Packaged Facts suggests marketers offer new menu items to create brand attachme ...
- Kim-Clark Veep Talks Turkey About Personal Care
Marketing Daily, Karl Greenberg - Thursday, May 6, 2010
"I came into K-C about two years ago starting on adult a ...
- Sunny Delight's Fruit2O Helps Fight Diabetes
Marketing Daily, - Thursday, May 6, 2010
The campaign, themed "Small Changes, Lifelong Results," will encourage individuals to pled ...
- Are You Ready For The Success Of Your Social Media Strategy?
Marketing: Health, Chad Capellman - Friday, May 7, 2010
If you're "just running" the outward-facing part of the social media equatio ...
- Mead Johnson's Flavored Toddler Formula Faces Outcry
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Some mommy bloggers and nutritionists are critically targeting Mead Johnson Nutrition's Enfagr ...
- Newly Introduced Congressional Bill Tackles Obesity
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Rick Wolford, chairman of GMA's board of directors and chairman, president a ...
- Industry, Media Launch Obesity-Fighting Platform
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
The new online initiative aims to encourage healthy-weight initiatives for children ...
- J&J Recall To Hurt Sales, Not Brand Image
Marketing Daily, Karl Greenberg - Tuesday, May 4, 2010
"Not all recalls are equal, and in this case, McNeil was proactiv ...
- Yelp-Like Social Media And Search Tools Move Into IAC's Health Site
Online Media Daily, Laurie Sullivan - Wednesday, May 5, 2010
Insider Pages, a Citysearch subsidiary and IAC operating unit, plans to relea ...