- Yoplait, Lauder, Macy's, Kohl's Expand Pinkthink
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
October is, of course, Breast Cancer Awareness Month. But since its beginni ...
- Jennifer Hudson, Weight Watchers To Launch Weight Loss Center In Chicago
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 28, 2011
Jennifer Hudson Weight Watchers Center is opening this week in Chicago, fr ...
- Kroger Features Employees Who Are Breast Cancer Survivors In New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 27, 2011
Kroger has committed $3 million in donations for local breast cancer initiativ ...
- Cheech & Chong Hype 'Magic' (Fiber One) Brownies
Marketing Daily, Karlene Lukovitz - Monday, September 26, 2011
In a perhaps-inevitable latest iteration of marketers' use of '60s and '7 ...
- Sharpie Invites Celebs, Fans To 'Ink It Pink'
Marketing Daily, Tanya Gazdik - Monday, September 26, 2011
"While woman are a primary purchaser, that's only one part of t ...
- Report Spotlights 'Junk Food' Commodities Subsidies
Marketing Daily, - Monday, September 26, 2011
According to a new report from CALPIRG and the U.S. PIRG Educati ...
- Breaking Up Is Hard To Do: What Do You Do With Your Community?
Marketing: Health, Neil Weisman - Tuesday, September 27, 2011
It's easy to understand why every marketing plan seems to have ...
- Milk Marketing Board Doesn't Take To New Health-Focused Billboards
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 26, 2011
Physicians Committee for Responsible Medicine is striking at the core of t ...
- Rite Aid Expands Loyalty Program
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Rite Aid increased sales and narrowed losses in second quarter 2012 ...
- Rethinking Health Q&A
Marketing: Health, Jessica Simon - Friday, September 23, 2011
Q&A content is the fastest growing content type at HealthCentral, and h ...
- FDA Bans Primatene Mist
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
The Food and Drug Administration has determined that Primatene Mist is ...
- Mature Consumers Want To Have Their Cake. And Eat It, Too!
Engage:Boomers, Derek Dunham - Thursday, September 22, 2011
It is evident that as we age, our bodies change, often leadi ...
- Grey To Add A Division
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
The Grey unit of the Grey Group, which is owned by WP ...
- Clarification: 1-800-Dentist Previously Worked With DonatWald+Haque
Marketing Daily, - Tuesday, September 20, 2011
Due to incorrect information provided by the company,
1-800-Dentist Puts Tee ... - Darden Chains Cutting Calories, Sodium
Marketing Daily, Karlene Lukovitz - Thursday, September 15, 2011
The company signed an agreement with the Partnership for a Healthier Americ ...
- Kaiser Permanente Ads Encourage Better Health
Marketing Daily, Tanya Gazdik - Thursday, September 15, 2011
Created by Warren, Mich.-based Campbell Ewald, the work is based on resear ...
- Put Your Commitment Where Your Patients Are
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Friday, September 16, 2011
There has been an explosion over the past few years of onli ...
- Walgreens Aims To Prevent Heart Attacks, Strokes
Marketing Daily, - Wednesday, September 14, 2011
Working with several national health agencies, Walgreens says it will provide blo ...
- Hospitals Boost Advertising
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 14, 2011
In spite of reduced reimbursements, fewer patients, and a sluggish economy, hospital ...
- 1-800-Dentist Puts Teeth In $50 Million Campaign
Marketing Daily, Tanya Gazdik - Monday, September 12, 2011
The spots use humorous real-life vignettes involving friends, family and co-workers ...
- In The Year 2018: Planning Your Marketing For The Next Seven Years (Sort Of)
Marketing: Health, Chris Iafolla - Tuesday, September 13, 2011
On Aug, 15, Facebook rolled out a significant change to its platfo ...
- Healthcare Professionals Using Social Media More, Survey Finds
The Social Graf, Erik Sass - Tuesday, September 13, 2011
Healthcare professionals, including doctors, nurses, administrators and I.T. managers for hospitals, a ...
- Cheryl Pegus Of Walgreens Talks About Role Of Pharmacists And Clinics
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Cheryl Pegus, who became Walgreens' chief medical officer in May last yea ...
- ING Awards $100,000 To Combat Childhood Obesity
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2011
The grants support a minimum of an eight-week running program that wi ...
- We Are Playing A New Game ... Why Do Pharma Marketers Keep Using The Old Playbook?
Marketing: Health, Matt McNally - Friday, September 9, 2011
A 300-pound linebacker would look rather silly trying to keep up wi ...
- Supporters Of Food Marketing Guidelines Fighting Back
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
Proponents of the federal government's proposed voluntary guidelines on marketing food ...
- Zespri Kiwifruit Kids App Benefits Obesity Fight
Marketing Daily, Karlene Lukovitz - Wednesday, September 7, 2011
Zespri International Limited has launched Kiwifruit for Kids, a Facebook app th ...
- Takeda Launches Campaign To Talk About Gout
Marketing Daily, - Wednesday, September 7, 2011
Takeda Pharmaceuticals is going to Nascar racetracks to talk about gout, t ...
- Beyond Marketing: Leveraging The Super Powers Of Scientists To Save Our Future
Marketing: Health, Chad Capellman - Friday, September 2, 2011
I was among the millions of people on the East Coast hunker ...