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Results for September 2011
Yoplait, Lauder, Macy's, Kohl's Expand Pinkthink
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
October is, of course, Breast Cancer Awareness Month. But since its beginning ...
Jennifer Hudson, Weight Watchers To Launch Weight Loss Center In Chicago
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 28, 2011
Jennifer Hudson Weight Watchers Center is opening this week in Chicago, from ...
Kroger Features Employees Who Are Breast Cancer Survivors In New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 27, 2011
Kroger has committed $3 million in donations for local breast cancer initiatives ...
Cheech & Chong Hype 'Magic' (Fiber One) Brownies
Marketing Daily, Karlene Lukovitz - Monday, September 26, 2011
In a perhaps-inevitable latest iteration of marketers' use of '60s and '70s ...
Sharpie Invites Celebs, Fans To 'Ink It Pink'
Marketing Daily, Tanya Gazdik Irwin - Monday, September 26, 2011
"While woman are a primary purchaser, that's only one part of the ...
Report Spotlights 'Junk Food' Commodities Subsidies
Marketing Daily, - Monday, September 26, 2011
According to a new report from CALPIRG and the U.S. PIRG Education ...
Breaking Up Is Hard To Do: What Do You Do With Your Community?
Marketing: Health, Neil Weisman - Tuesday, September 27, 2011
It's easy to understand why every marketing plan seems to have a ...
Milk Marketing Board Doesn't Take To New Health-Focused Billboards
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 26, 2011
Physicians Committee for Responsible Medicine is striking at the core of the ...
Rite Aid Expands Loyalty Program
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 23, 2011
Rite Aid increased sales and narrowed losses in second quarter 2012 as ...
Rethinking Health Q&A
Marketing: Health, Jessica Simon - Friday, September 23, 2011
Q&A content is the fastest growing content type at HealthCentral, and has ...
FDA Bans Primatene Mist
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 22, 2011
The Food and Drug Administration has determined that Primatene Mist is no ...
Mature Consumers Want To Have Their Cake. And Eat It, Too!
Engage:Boomers, Derek Dunham - Thursday, September 22, 2011
It is evident that as we age, our bodies change, often leading ...
Grey To Add A Division
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
The Grey unit of the Grey Group, which is owned by WPP, ...
Clarification: 1-800-Dentist Previously Worked With DonatWald+Haque
Marketing Daily, - Tuesday, September 20, 2011
Due to incorrect information provided by the company, 1-800-Dentist Puts Teeth In ...
Darden Chains Cutting Calories, Sodium
Marketing Daily, Karlene Lukovitz - Thursday, September 15, 2011
The company signed an agreement with the Partnership for a Healthier America, ...
Kaiser Permanente Ads Encourage Better Health
Marketing Daily, Tanya Gazdik Irwin - Thursday, September 15, 2011
Created by Warren, Mich.-based Campbell Ewald, the work is based on research ...
Put Your Commitment Where Your Patients Are
Marketing: Health, Elizabeth Elfenbein, Ira Haimowitz - Friday, September 16, 2011
There has been an explosion over the past few years of online ...
Walgreens Aims To Prevent Heart Attacks, Strokes
Marketing Daily, - Wednesday, September 14, 2011
Working with several national health agencies, Walgreens says it will provide blood ...
Hospitals Boost Advertising
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 14, 2011
In spite of reduced reimbursements, fewer patients, and a sluggish economy, hospitals, ...
1-800-Dentist Puts Teeth In $50 Million Campaign
Marketing Daily, Tanya Gazdik Irwin - Monday, September 12, 2011
The spots use humorous real-life vignettes involving friends, family and co-workers to ...
In The Year 2018: Planning Your Marketing For The Next Seven Years (Sort Of)
Marketing: Health, Chris Iafolla - Tuesday, September 13, 2011
On Aug, 15, Facebook rolled out a significant change to its platform ...
Healthcare Professionals Using Social Media More, Survey Finds
The Social Graf, Erik Sass - Tuesday, September 13, 2011
Healthcare professionals, including doctors, nurses, administrators and I.T. managers for hospitals, are ...
Cheryl Pegus Of Walgreens Talks About Role Of Pharmacists And Clinics
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 12, 2011
Cheryl Pegus, who became Walgreens' chief medical officer in May last year, ...
ING Awards $100,000 To Combat Childhood Obesity
Marketing Daily, Tanya Gazdik Irwin - Thursday, September 8, 2011
The grants support a minimum of an eight-week running program that will ...
We Are Playing A New Game ... Why Do Pharma Marketers Keep Using The Old Playbook?
Marketing: Health, Matt McNally - Friday, September 9, 2011
A 300-pound linebacker would look rather silly trying to keep up with ...
Supporters Of Food Marketing Guidelines Fighting Back
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
Proponents of the federal government's proposed voluntary guidelines on marketing food to ...
Zespri Kiwifruit Kids App Benefits Obesity Fight
Marketing Daily, Karlene Lukovitz - Wednesday, September 7, 2011
Zespri International Limited has launched Kiwifruit for Kids, a Facebook app that ...
Takeda Launches Campaign To Talk About Gout
Marketing Daily, - Wednesday, September 7, 2011
Takeda Pharmaceuticals is going to Nascar racetracks to talk about gout, the ...
Beyond Marketing: Leveraging The Super Powers Of Scientists To Save Our Future
Marketing: Health, Chad Capellman - Friday, September 2, 2011
I was among the millions of people on the East Coast hunkered ...
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