- NYC Proposal Heats Up Ongoing Controversy
Marketing Daily, Karlene Lukovitz - Thursday, May 31, 2012
The sweetened-beverages ban, advocated by Mayor Michael Bloomberg and health commissioner D ...
- Pharma Marketers Should Speak 'Salud'
Marketing: Health, Eric Talbot - Tuesday, May 29, 2012
The influence of the Latino culture can be witnessed in many face ...
- The Calorie Games
Engage:Moms, Sara Arnell - Friday, May 25, 2012
When paying attention to what marketers today are telling us, it's ea ...
- Calif. Launches Mental Illness Social Media Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
The campaign aims to dispel the misconceptions many Californians have about peop ...
- McD's Shareholders Nix Obesity Study; Moderation Rules
Marketing Daily - Top of the News, Thom Forbes - Friday, May 25, 2012
In his run-up to the McDonald's annual meeting, which was held ...
- 12 Things About People With Chronic Conditions You May Not Know
Marketing: Health, Daniella Koren - Friday, May 25, 2012
For years, many myths about chronic patient care and communications have hobbl ...
- Pfizer Launches Lipitor Mobile App
Marketing Daily, Tanya Gazdik - Thursday, May 24, 2012
Pfizer Inc. is launching an app tied to its Lipitor prescription medicatio ...
- Sundance, Reeve Foundation Team To Promote 'Push Girls'
MediaDailyNews, Fern Siegel - Wednesday, May 23, 2012
Sundance Channel and the Christopher & Dana Reeve Foundation have formed ...
- Helping The Doctor's Office Get The Most Out Of Your Outreach
Marketing: Health, Neil Weisman - Tuesday, May 22, 2012
There are many factors that drive patients to the doctor's office, but-ultimately-t ...
- Teens Must Face The Truth: Skin Cancer Can Be Prevented
Engage:Teens, Ethelbert Williams - Thursday, May 17, 2012
Less than 50% of Millennials are well informed on skin cancer a ...
- Consumer Group: FDA Should Squelch NuVal Ratings
Marketing Daily, Karlene Lukovitz - Monday, May 14, 2012
National Consumers League (NCL), a nonprofit consumer group, has sent a complai ...
- Everybody's Weighing In On 'The Weight Of The Nation'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 15, 2012
There seems to be a general consensus that Americans eat too mu ...
- Using Geography In Asthma Advertising
Marketing: Health, Ron Salmon - Tuesday, May 15, 2012
Asthma is an inflammatory disorder of the airways, which causes attacks ...
- Whether It's Paid Or Owned, Health Content Is King
Marketing: Health, Spring Moore - Monday, May 14, 2012
Or why your media planners and content strategists should be BFFs. ...
- Facebook Ads Drive DKT's Safe Sex Message
Online Media Daily, Laurie Sullivan - Friday, May 11, 2012
Where's the last place you had sex? That's one question in ...
- Kotex Natural Balance Takes On Cliches
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2012
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. T ...
- Birds Eye Commits $6M To Kids' 'GenVeg' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The country's leading vegetable company has made a minimum $6-million, multi-pronged, three-ye ...
- Industry, IOM Again Tangle Over Obesity Policy
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The Institute of Medicine today released a report concluding that taking far-reachi ...
- It's Not Brain Surgery: Connect With The World By Connecting With Those Around You
Marketing: Health, Chad Capellman - Friday, May 4, 2012
When was the last time you got into the brain of ...
- Ad Council, Clear Channel Launch Anti-Obesity Campaign
MediaDailyNews, Erik Sass - Thursday, May 3, 2012
Childhood obesity poses a grave threat to the current and future heal ...
- Facebook Tackles Organ Donor Shortage
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 1, 2012
Social media as lifesaver? It sounds like hyperbole or spin, but accordi ...
- Social Users Want The Doctor To Be In ... and Online
Marketing: Health, Reggie Bradford - Tuesday, May 1, 2012
Healthcare organizations and providers are not exempt from lessons that have be ...