Pfizer Launches Lipitor Mobile App

by , May 24, 2012, 5:29 AM
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Pfizer Inc. is launching an app tied to its Lipitor prescription medication and is partnering with Meredith Corp.’s EatingWell magazine.

The Lipitor For You “Recipes 2 Go” app is aimed at helping consumers manage their heart health on the go. The launch marks the first time that Pfizer has released a consumer mobile app for a prescription product in the U.S.

The app is available for free from the App Store on iPhone, iPod touch and iPad and for Android phones and tablets from Google Play.

The "Recipes 2 Go" app offers consumers a variety of resources that can help to manage heart health anytime, anywhere. The app includes access to healthy recipes for appetizers, entrees, side dishes, snacks and desserts; a shopping list feature; and tips on portion sizes and exercise.

Other features include 200 healthy recipes from EatingWell with easy-to-follow instructions and full-color photos, as well as a shopping list aimed at making planning healthy meals simple. For the actual cooking process, the app features a built-in timer.

The app has a search feature to help find specific recipes and a "favorites" functionality that allows users to keep their favorite recipes at their fingertips.

Users who dowload the app will receive a copy of the Lipitor $4 Co-Pay Card where participants can save their unique ID number to always have their card on hand when refilling their Lipitor prescription.

Pfizer began working with EatingWell in 2009, licensing the brand's healthy recipes for the Lipitor My Heart Wise Web site.

The app extends the newly launched Lipitor For You and Smart Living Web site (www.lipitorsmartliving.com), which features over 500 additional healthy recipes from EatingWell.

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