- Anti-Obesity Ad Makes Waves
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 28, 2012
Atlantic Monthly says the new ad is in a grey area betwe ...
- What Problem Is Pinterest Solving?
Marketing: Health, Daniella Koren - Friday, September 28, 2012
Recently at a meeting, we were talking about the healthcare boards th ...
- Poise Goes On Tour For Menopause
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Poise has tapped comedic actresses Sherri Shepherd -- co-host of ABC's "T ...
- Kraft On Track With 10% Sodium-Reduction Goal
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
Kraft Foods reports that it's on track to complete a three-year initiati ...
- Latest Social Media Craze: Syphilis
The Social Graf, Erik Sass - Thursday, September 27, 2012
Oh my. Social media gets blamed -- justly or unjustly -- f ...
- Planet Fitness Pushes 'Pat On The Back'
Marketing Daily, Aaron Baar - Monday, September 24, 2012
Rather than talking about "getting ripped," losing weight or other traditional g ...
- Green Giant To Throw Giant N.Y. Veggie Pledge Event
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
As part of its new "One Giant Pledge" campaign -- urging famili ...
- Succeeding In A Multi-stakeholder Health And Wellness World
Marketing: Health, Ira Haimowitz - Tuesday, September 25, 2012
What is a stakeholder? It's not someone who eats beef sans utensil ...
- Honest Kids Replaces Sugar Cane With Fruit Juice
Marketing Daily, Karlene Lukovitz - Friday, September 21, 2012
Honest Tea has reformulated its Honest Kids "fruit-juice-sweetened" line of beverages, removi ...
- Ocean Spray Intros Reduced-Sugar Craisins
Marketing Daily, Karlene Lukovitz - Friday, September 21, 2012
Reduced Sugar Craisins Dried Cranberries have 50% less sugar than the origin ...
- What Drug Trial Recruiting Can Teach Us About Marketing
Marketing: Health, Neil Weisman - Wednesday, September 19, 2012
Consumers today are more demanding than ever, always looking for a reas ...
- Presidential Election, Baby Boomer Careers, And Health
Engage:Boomers, Nancy Shonka Padberg - Monday, September 17, 2012
People ages 47 to 66 turn to the internet on a dai ...
- Affiliate Network Ads4Dough Settles 'Fake News' Case
Online Media Daily, Wendy Davis - Thursday, September 13, 2012
Online affiliate network Ads4Dough will pay $1 million to settle charges th ...
- McDonald's Adds Calorie Counts To Menu Boards
Marketing Daily, Karlene Lukovitz - Wednesday, September 12, 2012
In addition, the chain announced that it is testing new items wi ...
- Sanofi Pasteur Enlists Chris O'Donnell
Marketing Daily, Tanya Gazdik - Thursday, September 13, 2012
Sanofi Pasteur has hired actor Chris O'Donnell to spread the word abo ...
- Med Schools Offer Social Media Training
The Social Graf, Erik Sass - Wednesday, September 12, 2012
Four medical schools including the Albert Einstein College of Medicine at Yeshi ...
- Walmart Leads Health Tours In Some Stores
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 11, 2012
The interactive tours will be led by Wal-Mart associates who will he ...
- PopCap, ADA Look To Prevent 'Zombiemouth'
Marketing Daily, Aaron Baar - Monday, September 10, 2012
Halloween is a time of zombies. As such, PopCap Games, maker ...
- Mapping Health Search To The Patient Journey
Search & Performance Insider, Ryan DeShazer - Tuesday, September 11, 2012
Earlier this year I wrote a column, Paging Doctor Google, where ...
- Meijer Hands Out Free Lipitor
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 7, 2012
Meijer is offering the generic substitute for cholesterol-lowering Lipitor for free ...
- Is Organic Better?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 7, 2012
This is a meta story: it's about the NPR having to revis ...
- Prescription-Strength Mobile Strategy
Marketing: Health, Jedd Davis - Friday, September 7, 2012
I read an article in the Aug. 19 "New York Times" headline ...
- Mintel: Low/No/Reduced Salt Launches On The Decline
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
Despite increased awareness about the risks of too much sodium in diet ...
- New Skippy PB Offers Less Sodium, Sugar
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
New Skippy Natural Creamy offers one-third less sodium and sugar than i ...
- Exedrin Postpones Return
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 5, 2012
After Excedrin products were pulled from shelves last January due to manufacturi ...
- Komen Launches Image-Repair Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
Susan G. Komen for the Cure will put survivors in ads ...
- Consumers Heart Pharmacists, But Don't Talk To Them
Marketing Daily, Sarah Mahoney - Tuesday, September 4, 2012
The vast majority of consumers -- 92% -- say they have ...
- Metastudy: No Nutritional Advantage In Organic Foods
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 4, 2012
"Something is pulling us toward those organic veggies that are grown witho ...
- Technology Driving Today's Empowered Healthcare Consumer
Marketing: Health, Bart Foster - Tuesday, September 4, 2012
The seventh annual Healthcare IT Week kicks off next week, Sept. 10-1 ...