- Multiplatform Ad Spend To Increase 91% YoY For Programmatic Buyers
Real-Time Daily, Tyler Loechner - Wednesday, November 27, 2013
Marketers are expected to spend 91% more in Q4 2013 then th ...
- The Cost Of Complexity: Lessons From Obamacare
Marketing: Health, Prodeep Bose - Tuesday, November 26, 2013
Lately it's been hard to let a day go by without followi ...
- Being A Good Patient Marketer - A Short List
Marketing: Health, Daniella Koren - Friday, November 22, 2013
What does it take to be a good patient marketer? There ...
- Oral-B Launches App To Aid In Brushing Teeth
Out to Launch, Amy Corr - Wednesday, November 20, 2013
Random iPhone App of the week: Need help brushing your teeth? There&rsquo ...
- Weight Watchers Runs Competition On 'The Chew'
Marketing Daily, Karlene Lukovitz - Monday, November 18, 2013
Culinary pros can enter on "The Chew" site by submitting a resu ...
- Is Your Healthcare Creative Generating The Response You Want?
Marketing: Health, Scott Small - Tuesday, November 19, 2013
A trend in pharma is to create unbranded campaigns with a measurab ...
- Is It Possible To Be Optimistically Realistic About The Future Of Healthcare?
Marketing: Health, Fard Johnmar - Friday, November 15, 2013
With the furor over the Affordable Care Act continuing unabated, it's ea ...
- More Healthcare Pros Use Social Media in Job Searches
The Social Graf, Erik Sass - Thursday, November 14, 2013
Healthcare workers remain leery of using social media in their day-to-day wo ...
- Horizon Launches Healthcare Unit
MAD, Steve McClellan - Tuesday, November 12, 2013
Horizon Media has launched a new marketing and consulting unit dedicated ...
- Instilling Consumer Confidence In Dietary Supplement Marketing
Marketing: Health, John Jarmul - Tuesday, November 12, 2013
Think back to five years ago. Would the words "probiotics" or ka ...
- The Prescription To Build A Healthy Relationship With The Doctor In The House
Engage:Moms, Linda Murray - Friday, November 8, 2013
Whether you're for or against the Affordable Care Act, one thing's f ...
- FDA Moves Against Artificial Trans Fats
Marketing Daily, Karlene Lukovitz - Friday, November 8, 2013
Citing the health risks associated with consuming trans fat, the Food a ...
- NASCAR In Joint Awareness Campaign For COPD
Marketing Daily, Karl Greenberg - Monday, November 4, 2013
NASCAR will lead a joint campaign with Official Partner DRIVE4COPD throughout CO ...
- Mobile Health Is A Team Sport; Do You Know Who Is Calling The Plays?
Marketing: Health, Geoff McCleary - Friday, November 8, 2013
With high mobile health usage across channels, similar usage patterns to patien ...
- Mattel Changes Tactics To Reach Millennial Latinos
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create ...
- Study: QSRs Still Pushing Unhealthy Food To Kids
Marketing Daily, Karlene Lukovitz - Tuesday, November 5, 2013
In 2012, the fast food industry spent $4.6 billion to advertise "most ...
- Kraft Has Gotta Love Yale Rudd's Mac & Cheese Ranking
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 6, 2013
Kraft Macaroni & Cheese could use a little comfort these days aft ...
- J&J Paying $2.2 Billion For False Marketing, Kickbacks
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 5, 2013
In yet another settlement with the federal government over charges of unlawf ...
- 4 Marketing 'T'enets: Lessons Learned From The Healthcare Marketplace Rollout
Marketing: Health, Bart Foster - Tuesday, November 5, 2013
The Affordable Care Act's centerpiece-the Healthcare Marketplace-has officially rolled out. Perhaps you' ...
- The Next Frontier For Health System Marketing
Marketing: Health, Dave Lockwood - Monday, November 4, 2013
Like politics, healthcare marketing is often a local affair. In most area ...
- Exchanges: 5 Steps For Health Plans To Succeed In 2014 And Beyond
Marketing: Health, Jim Porter - Friday, November 1, 2013
The Affordable Care Act (ACA) train has left the station - leavi ...
- How Google Analyzes Allergy Search Volume To Support Healthcare Marketers
SearchBlog, Laurie Sullivan - Friday, November 1, 2013
The Obama administration has recruited engineers from Red Hat and Oracle, alo ...