News Brief

Multiplatform Ad Spend To Increase 91% YoY For Programmatic Buyers

Marketers are expected to spend 91% more in Q4 2013 than they did in Q4 2012 for multiplatform, programmatically bought campaigns.

The data comes from Tapad, which names telecom and tech (110% increase), retail (450%), automotive (350%), and health/pharma (1800%) as the biggest spenders this season compared to last.

Marketers are spending more because consumers are reportedly responding well to multiplatform campaigns. Tapad's data says telecom conversion rates improve 216% when moving from single to multiplatform campaigns. Similarly, retail increases 64% and health/phama increases 33%.

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