- Tr3s Touts 'Masked Warriors' In New Lineup
MediaDailyNews, David Goetzl - Thursday, May 27, 2010
The 30-minute special "Lucha Libre: Behind the Mask" -- providing an introducti ...
- 10 Things To Know About These Shoppers
Engage:Hispanics, Elizabeth Fauerso - Thursday, May 27, 2010
1. Hispanics are destination-shopping: When targeting Hispanics, the competitive set is n ...
- Salerno To VP, Programming For BBC's Hispanic Market
MediaDailyNews, - Tuesday, May 25, 2010
BBC Worldwide Channels appointed Dan Salerno as vice president of programming f ...
- Aflac Creates Hispanic Site
MediaDailyNews, - Friday, May 21, 2010
Aflac just unveiled a new interactive Spanish-language site, Aflacenespanol.com. ...
- Fox News Targets Latinos With New Site
Around the Net In Media, Fern Siegel - Thursday, May 20, 2010
Fox News, which is owned by Rupert Murdoch's News Corp, said t ...
- Univision's Upcoming Slate: New Telenovelas
Around the Net In Media, Fern Siegel - Thursday, May 20, 2010
Univision is planning a slew of shows produced or co-produced by i ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- MTV's Tr3s Pushes New Lineup, Multigenerational Viewing
MediaDailyNews, David Goetzl - Thursday, May 20, 2010
Network MTV Tr3s wants to carve out more of its own identi ...
- Univision Scores Soccer's El Tri
MediaDailyNews, David Goetzl - Thursday, May 20, 2010
In a striking deal, Univision has grabbed rights to Mexican national socc ...
- A Car's Symbolic Meaning To The Mexican-American
Engage:Hispanics, Dian Hasan - Thursday, May 20, 2010
The car's meaning to the Hispanic family is beyond the functional ...
- T-Mobile Hosts 'Futbol' Promotion
Marketing Daily, - Wednesday, May 19, 2010
T-Mobile USA is giving away 2,010 soccer-themed and cash prizes as pa ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- Spanish-Language TV Gets Good Year
Around the Net In Media, Fern Siegel - Sunday, May 16, 2010
The English-language broadcast networks may be upbeat about the potentially strong upfro ...
- Telemundo To Use Subtitles Online
MediaDailyNews, David Goetzl - Friday, May 14, 2010
For some time, many have wondered why Spanish-language broadcasters have not look ...
- Predominant Language and Birth Location Segments Hispanic Community Shopping
Research Brief, Jack Loechner - Friday, May 14, 2010
According to an analysis of the BIGresearch® Simultaneous Media Usage Survey, t ...
- Culture + Technology Usage = The Perfect Storm
Engage:Hispanics, Lee Vann - Thursday, May 13, 2010
When you combine the highly social Hispanic culture with strong technology usag ...
- Hispanic Marketing Giant Henry Cardenas Goes The Extra Step
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
Melissa Harris writes that event promoter Henry Cardenas is one of tho ...
- Univision Up In 1Q, Predicts Strong Upfront
Around the Net In Media, Fern Siegel - Sunday, May 9, 2010
Univision Communications on Thursday reported a narrowed first-quarter loss of $3.4 millio ...
- Tecate Contest Leverages Passions For Soccer
Marketing Daily, Karl Greenberg - Friday, May 7, 2010
Although the program is based in the U.S., the focus is t ...
- Univision, Dish Team For Interactive Ad Deal
MediaDailyNews, David Goetzl - Thursday, May 6, 2010
With a consortium of cable operators looking to launch a similar optio ...
- As Agencies Evolve, Where Do Hispanic Shops Fit?
Engage:Hispanics, Jose Villa - Thursday, May 6, 2010
Hispanic agencies need to expand beyond Hispanic capabilities to include other audienc ...
- Nielsen Launches Sites For Ethnic Audiences
MediaDailyNews, David Goetzl - Monday, May 3, 2010
Nielsen, which has faced charges that it under-counts minority viewers, has extend ...