The English-language broadcast networks may be upbeat about the potentially strong upfront ad marketplace for the 2010-11 season, but Spanish-language broadcast networks Univision and Telemundo are
ecstatic. They anticipate a potential $1.5 billion take between them. Univision and its smaller sister broadcast network, TeleFutura, expect to bring in about $1.1 billion, while NBC Universal-owned
Telemundo is expected to garner about $400 million.
The Hispanic broadcast TV market might be overlooked, but it shouldn't be. For the past several years, Univision has consistently
won the ratings battle for 18- to 34-year-olds on Friday nights, beating every English-language network in that demo.
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