- Univision May Launch New Nets, TV Net Revs Up 17%
MediaDailyNews, David Goetzl - Thursday, February 24, 2011
Following an expanded programming agreement with Televisa, Univision is exploring the laun ...
- The City As Metaphor: Marketing To The American Multi-Culture
Engage:Hispanics, Alain Groenendaal - Thursday, February 24, 2011
For as long as there have been cities, they have been malign ...
- Clarification: Latin Music Awards
MediaDailyNews, - Thursday, February 17, 2011
A MediaDailyNews story on Feb. 17 should have noted Univision's Latin Mus ...
- Telemundo Launches Social Media Unit
MediaDailyNews, David Goetzl - Thursday, February 17, 2011
Telemundo is amping up its focus on social media through a dedicat ...
- Telemundo Adds Social Media Group
Online Media Daily, Mark Walsh - Thursday, February 17, 2011
Telemundo announced the launch of its new strategic social media arm ...
- Are We Witnessing The End Of The Hispanic Advertising Agency, As We Know It?
Engage:Hispanics, Juan Aceves - Thursday, February 17, 2011
Advertising as a global industry is undergoing an enormous transformation. I thi ...
- Right Guard Signs Extended Deal With NBA
Marketing Daily, Karl Greenberg - Wednesday, February 16, 2011
Right Guard is boosting its Hispanic-market efforts and celebrating its 50th anniversa ...
- Big Sponsors Sign Up For Latin Music Awards
MediaDailyNews, David Goetzl - Wednesday, February 16, 2011
Chevrolet, with its spending odometer clicking rapidly, will serve as one ...
- Allstate Bets On Soccer With Multi-Year Deal
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
Allstate is taking a much bigger sponsorship position around soccer. The compan ...
- Mobile Is A Must For Reaching U.S. Hispanics
Engage:Hispanics, Lee Vann - Thursday, February 10, 2011
We know Hispanics love cell phones, especially smartphones. But now several rece ...
- Pew: Hispanics Less Tech-Connected
Online Media Daily, Mark Walsh - Wednesday, February 9, 2011
Latinos are less likely than whites to access the Internet, have ...
- Futurecasting The Market
Engage:Hispanics, Jose Villa - Thursday, February 3, 2011
Regardless of whether some or all of these disruptors come to pas ...
- NAPA Hispanic Effort Ties Auto Parts To Pro Soccer
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
"Hispanics over-index for do-it-yourself and, perhaps more importantly for NAPA, they over-ind ...
- Discovery Names Bargueiras GM, Spanish Nets
MediaDailyNews, - Wednesday, February 2, 2011
Ivan Bargueiras, a 14-year Discovery vet, was promoted to the position ...
- Galavision, Verizon Team For Product Placement Deal
MediaDailyNews, David Goetzl - Wednesday, February 2, 2011
Verizon Wireless will play a Dr. Phil role in a new reali ...
- Adnetik Spins Off Latino Platform
Online Media Daily, - Wednesday, February 2, 2011
In what may be the first online audience buying system aimed square ...
- Kleenex Dangles Disney In Hispanic Kids Effort
Marketing Daily, - Tuesday, February 1, 2011
Kleenex brand facial tissue is offering Hispanic children a chance to w ...