Adnetik Spins Off Latino Platform

  • February 2, 2011
In what may be the first online audience buying system aimed squarely at the Hispanic marketplace, Havas' Adnetik unit is spinning off a Latino market version of its Audience Investment Management system. Dubbed AIM Latino, Adnetik said the platform is able to target as many as 70 million impressions daily across eight of the largest ad exchanges.--Joe Mandese

1 comment about "Adnetik Spins Off Latino Platform".
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  1. Christopher O'Hara from Krux, February 3, 2011 at 10:06 p.m.

    Nicely done, and well ahead of its time.

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