- Introducing Hispanic Personas
Engage:Hispanics, Jose Villa - Thursday, March 31, 2011
I think personas provide an effective tool that can be evolved ...
- African-Americans Watch Most TV, Asians Least
MediaDailyNews, Wayne Friedman - Wednesday, March 30, 2011
African-American U.S. homes used their televisions more than all other U.S. ethnici ...
- Telemundo Sponsors Entry In Indycar Series
MediaDailyNews, David Goetzl - Monday, March 28, 2011
Telemundo believes it has a new way to drive ratings. The broadcast ...
- Spanish Nets Buoyed By Census Results, Soaring Hispanic Growth
MediaDailyNews, David Goetzl - Friday, March 25, 2011
Univision has waited eagerly for validation for its excitement about the U. ...
- Part II: Are We Witnessing The End Of The Hispanic Advertising Agency As We Know It?
Engage:Hispanics, Juan Aceves - Thursday, March 24, 2011
The Hispanic agencies that possess this ability to traverse these two marke ...
- U.S. Census Is All About Hispanic, Local
Marketing Daily, Karl Greenberg - Wednesday, March 23, 2011
Census Bureau director Robert Groves says this local data, free to advertiser ...
- Univision Taps Lazarus To Head Sales For Its New Networks
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
In the latest sign that it plans to launch several new network ...
- Tecate Expands Marketing To All Hispanic Males
Marketing Daily, Karlene Lukovitz - Friday, March 18, 2011
Heineken USA's Tecate beer brand, which up to now has focused i ...
- Latinos Power Growth Of Ultimate Fighting Championship
Engage:Hispanics, Holly McGavock - Thursday, March 17, 2011
For a sport that caters primarily to the male 18-34 demographic, Latino ...
- Hispanic Market Grew Faster Than Forecast
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
Census data for 2010 shows there are 600,000 more Hispanics than t ...
- Univision, Telemundo Expect Census Results To Boost Ad Dollars
MediaDailyNews, David Goetzl - Tuesday, March 15, 2011
Univision and Telemundo -- and other Spanish-language media -- have said resul ...
- Grooming Products Big Purchase For Hispanic Men
Marketing Daily, - Tuesday, March 15, 2011
Hispanic men not only associate the use of grooming products with person ...
- Joe Uva To Leave Univision
MediaDailyNews, David Goetzl - Monday, March 14, 2011
Just as Univision Communications targets an influx of ad dollars from ...
- Agency Pulls A JLo
Engage:Hispanics, Lee Vann - Thursday, March 10, 2011
Although some may find this post a bit self-serving, I feel th ...
- Comcast Launches Xfinity Spanish-Language VOD
MediaDailyNews, Erik Sass - Monday, March 7, 2011
Comcast is straddling two burgeoning marketplaces -- Spanish-language media and video-on-demand ...
- Lovinger Takes Sales Reins At NBCU's Telemundo
MediaDailyNews, David Goetzl - Monday, March 7, 2011
MTV executive Dan Lovinger will take over sales at NBCUniversal's Telemundo. ...
- Entravision: Retrans Grows TV Dollars, Radio Up
MediaDailyNews, David Goetzl - Thursday, March 3, 2011
Even with a stronger economy, Entravision, which operates a slew of Univisi ...
- Are We Approaching Hispanic Social Media All Wrong?
Engage:Hispanics, Jose Villa - Thursday, March 3, 2011
Let's take a step back and think about why the Hispanic marketi ...
- Experian Meets Latinum In New Hispanic Market Program
Marketing Daily, - Thursday, March 3, 2011
Experian Marketing Services has inked a deal between its Experian Simmons divisi ...