- Muy Rico: Spanish-Language TV Tops $1.5B In Ad Rev
MediaDailyNews, Erik Sass - Tuesday, August 30, 2011
With the U.S. Hispanic population growing, Spanish-language news media has fared bett ...
- Tecate Gets Double Mileage From September
Marketing Daily, Karl Greenberg - Monday, August 29, 2011
The good news for fans and for Tecate is that the sponsorsh ...
- Product Placement Big In Telenovelas
Around the Net In Media, Phyllis Fine - Monday, August 29, 2011
Viewers who watched Telemundo's telenovela "Mi Corazón Insiste" saw a new ty ...
- Choices, Choices, Choices
Engage:Hispanics, Juan Aceves - Thursday, August 25, 2011
Lately I have been interested in how and why we chose wh ...
- Media Strategy Should Work Across Languages
Engage:Hispanics, Stephanie Da Costa - Thursday, August 18, 2011
Recent research published in Advertising Age's Annual Hispanic Fact Pact revealed ...
- Univision Adds Sports Programming Execs
MediaDailyNews, David Goetzl - Thursday, August 11, 2011
In advance of its all-sports network, Univision has added a pair ...
- HuffPost LatinoVoice Launches, Targets Bicultural Hispanics
Online Media Daily, - Thursday, August 11, 2011
The AOL Huffington Post Media Group has launched HuffPost LatinoVoices, a n ...
- Kmart Introduces Spanish-Language Branded Video Series, Real-Mom Interviews, Video Shopping
VidBlog, Steve Smith - Friday, August 12, 2011
Among the many other things I wish I had paid closer attenti ...
- 5 Reasons Marketers Should Pay Attention To Google+
Engage:Hispanics, Lee Vann - Thursday, August 11, 2011
As the fastest-growing site in history, Google's month-old social networking platform Googl ...
- Ad Targets: NNN Launches Hispanic Network
MediaDailyNews, Erik Sass - Wednesday, August 10, 2011
The nation's largest ad network for newspapers, the Newspaper National Network, h ...
- Q&A: Sears Boosts Social/Hispanic Connections
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
Marketing Daily caught up with Oscar H. Castro, director/general manager of internation ...
- Univision Upswing: Ramps Up Sales, Cable Nets
MediaDailyNews, David Goetzl - Thursday, August 4, 2011
Univision plans to invest up to $40 million this year in buildi ...
- Is Hispanic Advertising A Discipline?
Engage:Hispanics, Jose Villa - Thursday, August 4, 2011
Hispanic advertising in the U.S., since its inception in the 1960s (che ...