- The Beginning Of A Multicultural Marketing Approach
Engage:Hispanics, Sebastian Aroca - Thursday, September 29, 2011
No doubt, Latinos in the U.S. are gradually but surely being integrat ...
- Ram Truck Hispanic Effort 'Most Comprehensive'
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2011
Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensi ...
- Chrysler Rams Campaign Using Hispanic Outlets
MediaDailyNews, David Goetzl - Wednesday, September 28, 2011
As Hispanic-targeted media properties look to grab more dollars from the gener ...
- Clear Channel's iHeartRadio Adds Univision Programs
MediaDailyNews, Erik Sass - Tuesday, September 27, 2011
Clear Channel's partnership with Univision -- the first third-party distribution relationship f ...
- The Science Behind Brand Loyalty Among Hispanics
Engage:Hispanics, Christian Filli - Thursday, September 22, 2011
It is generally accepted that Hispanics are often more brand loyal th ...
- Romano To Telemundo President
MediaDailyNews, David Goetzl - Wednesday, September 21, 2011
Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 alo ...
- Adjusted Socioeconomically, Hispanics and Whites Neck and Neck in Digital Use
Research Brief, Jack Loechner - Monday, September 19, 2011
According to a study from the Pew Research Center, reported in Marketi ...
- P&G Looks To Boost Bottom Line By Wooing Hispanics
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 16, 2011
P&G is courting Hispanic shoppers by tweaking products, retargeting its marketing, changi ...
- Cox Honors Latin Americans
Marketing Daily, - Thursday, September 15, 2011
Cox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-dema ...
- Knowing Our Consumers Through Their Own Stories: Hispanics And Content Creation
Engage:Hispanics, Maria-Gracia Inglessis - Thursday, September 15, 2011
Content production and distribution are now accessible to most people everywhere. Than ...
- Univision To Start 'TV Everywhere' Service in 2012
MediaDailyNews, Wayne Friedman - Wednesday, September 14, 2011
Univision intends to start up a "TV Everywhere" service focused from i ...
- Univision Extends Super Bowl Alliance
MediaDailyNews, David Goetzl - Wednesday, September 14, 2011
Univision, which operates the NFL's Spanish-language Web site in partnership with t ...
- Life Insurance Ownership Lowest Among Hispanics
Marketing Daily, - Tuesday, September 13, 2011
Hispanics have the lowest rates of life insurance ownership when compared ...
- Hispanics At NBCU Launches State Farm Deal
MediaDailyNews, David Goetzl - Monday, September 12, 2011
NBC Universal's cross-platform sales initiative focusing on the Hispanic audience has ink ...
- Why You Should Use Tumblr To Reach Online Hispanics
Engage:Hispanics, Lee Vann - Thursday, September 8, 2011
Back in May, I took a look at how Hispanics were embraci ...
- Was The 2010 Census Anticlimactic For The Hispanic Marketing Industry?
Engage:Hispanics, Jose Villa - Thursday, September 1, 2011
Anyone who has been in the business of Hispanic marketing for 2 ...