- Telemundo Taps Sarathy To Head Research
MediaDailyNews, David Goetzl - Wednesday, August 28, 2013
As it looks to bolster its digital offerings, Telemundo has tapped Lat ...
- Different Ethnic Groups Overlap Brand Preference, But Auto Stands Alone
MediaDailyNews, Erik Sass - Wednesday, August 28, 2013
Ethnic groups can share brand likes, but the most diversity in ethn ...
- Headway Digital Announces DSP/DMP Integration, Focuses On Latin America And US Hispanics
Real-Time Daily, Tyler Loechner - Thursday, August 29, 2013
Headway Digital, a global trading desk and one of the leading demand-si ...
- Spanish, The Divine Language
Engage:Hispanics, Juan Aceves - Thursday, August 22, 2013
The latest research suggests that even though more Hispanics than ever befo ...
- JCPenney's Turnaround: Focus on Hispanics, Social Media
Marketing Daily, Jeri Smith - Thursday, August 22, 2013
As the industry waits to see what JCPenney's next move will ...
- Telemundo Looks For Vine To Bear Fruit
MediaDailyNews, David Goetzl - Wednesday, August 14, 2013
Telemundo will integrate Vine, the Twitter app that allows users to crea ...
- Quaker Launches Hispanic Moms Destination
Marketing Daily, Karlene Lukovitz - Friday, August 9, 2013
PepsiCo's Quaker Oats unit has partnered with Univision Communications Inc. to laun ...
- Viva La Latinas! They Are Driving The Online Market
Engage:Hispanics, Lee Vann - Thursday, August 8, 2013
When it comes to the online Hispanic market, Latinas are in t ...
- Hispanic Agency Orci Launches COR For General Multicultural Market
MediaDailyNews, Erik Sass - Tuesday, August 6, 2013
Orci, a Hispanic ad agency founded in 1986, officially announced the laun ...
- Kraft Mac & Cheese Launches Hispanic TV Campaign
Out to Launch, Amy Corr - Wednesday, August 7, 2013
KRAFT launched a series of Spanish-language TV spots promoting its Mac &am ...
- Report Underscores Latinas' Consumer Power
Marketing Daily, Karlene Lukovitz - Monday, August 5, 2013
Female Hispanics, or Latinas, are an increasingly powerful force in driving t ...
- Marketing Premium Brands
Engage:Hispanics, Jose Villa - Thursday, August 1, 2013
Premium brands, whether they are traditional luxury brands in the fashion catego ...