PepsiCo's Quaker Oats unit has partnered with Univision Communications Inc. (UCI) to launch a new digital destination for Hispanic moms.
The site features original content including articles, recipes, photo essays, custom trivia and polls, covering health, food and other topics and ideas to help moms keep themselves and their families energized.
It will also feature an original video series starring celebrity mom Jimena Gallego (Mexican pop singer, TV host and actress). Jimena will offer practical advice on how to manage common stress scenarios at home and at work.
The rollout begins this month and runs through December.