- NUVOtv Signs Mario Lopez For Development Deal
MediaDailyNews, Erik Sass - Friday, November 29, 2013
NUVOtv, an English-language cable TV network targeting bicultural U.S. Hispanics, has sign ...
- The Issue Of Defining A 'Target'
Engage:Hispanics, Juan Aceves - Friday, November 29, 2013
It seems like an increasingly segmented classification of Hispanics is more th ...
- Hispanics More Likely to Use Digital Coupons
MediaDailyNews, Erik Sass - Monday, November 25, 2013
U.S. Hispanics are more likely to use digital coupons than the U. ...
- National Hispanic Media Alliance Launches
MediaDailyNews, Erik Sass - Monday, November 18, 2013
A new industry organization, The National Hispanic Media Alliance, has launched wi ...
- Hispanic Marketers Wonder If Repurposing TV Ads, Or Creating New Ones Is the Way to Go
Around the Net in Video, P.J. Bednarski - Friday, November 15, 2013
Like the general population, online video is getting huge in the Hispan ...
- Univision, HSN Unveil Boutique Univision
MediaDailyNews, Erik Sass - Thursday, November 14, 2013
Univision has formed a partnership with HSN called "Boutique Univision, una tien ...
- Hispanic Affinity Cluster Opens Opportunities For Brands And Facebook
Engage:Hispanics, Lee Vann - Thursday, November 14, 2013
Last week Facebook announced the launch of a new Hispanic affinity cluste ...
- SBS Bows Aire Radio Networks
MediaDailyNews, Erik Sass - Wednesday, November 13, 2013
Spanish Broadcasting System has launched Aire Radio Networks to create and distribu ...
- Cultural Divide: Insight Into Hispanic Moms
Engage:Moms, Patti Minglin - Wednesday, November 13, 2013
According to a recent study from The Mom Complex, a unit ...
- Honey Bunches Of Oats Creates Music Video, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, November 12, 2013
The integrated campaign targets both the general and Hispanic markets. Its goa ...
- Facebook's Miami Office Will Service Agencies, Hispanic Users
Online Media Daily, Mark Walsh - Thursday, November 7, 2013
Facebook has opened a Miami office under its Latin America sales he ...
- Multicultural, Total Market, Cross-cultural - What Does It All Mean?
Engage:Hispanics, Jose Villa - Thursday, November 7, 2013
There has been a pivot in the last five years to ...
- McKinsey: Retailers Need To Evolve Faster
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2013
Certainly, e-commerce is a huge factor. But it's not that simple, a ...
- Mattel Changes Tactics To Reach Millennial Latinos
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create ...
- Batanga Launches Private Hispanic RTB Exchange For Web, Mobile
Real-Time Daily, Tyler Loechner - Tuesday, November 5, 2013
Batanga Media has announced the launch of a private programmatic exchange, dubb ...