- Aaron's Ramps Up Store Redesign, New Ads
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
Lease-to-own home goods retailer Aaron's is touting its payment options for poor-cred ...
- Hispanic On Demand Unveils Digital Ad Platform
MediaDailyNews, Erik Sass - Thursday, May 29, 2014
More marketers are focusing on the U.S. Hispanic market, while Hispanic audienc ...
- A Call-to-Action To Help Latinos/as Achieve Their American Dream
Engage:Hispanics, Arturo Nava - Thursday, May 29, 2014
Latinos believe deeply in the American Dream. Our parents, grandparents or ourselv ...
- Honda, Toyota, BMW Tops For Diversity Market
Marketing Daily, Karl Greenberg - Tuesday, May 27, 2014
Car marketers, take note: Strategic Vision diced its 2014 New Vehicle Experien ...
- FTC Says Web Sites Should Inform Consumers About Data Brokers, Allow Opt-Outs
Online Media Daily, Wendy Davis - Tuesday, May 27, 2014
The Federal Trade Commission is calling for new laws that would requi ...
- Hispanics Over-Index In Mobile Video, Second-Screen Consumption
MediaDailyNews, Erik Sass - Friday, May 23, 2014
Hispanics over-index in a number of mobile media behaviors, including watching mobi ...
- Surge In World Cup Google Searches Makes Marketers Rethink Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 22, 2014
As Brazil prepares to host the World Cup, Google analyzes a sur ...
- A Quick Review Of What You Need To Know About Marketing To Millennials
Engage:Hispanics, Mario Carrasco - Thursday, May 22, 2014
As a whole, Millennials are quickly stealing the spotlight from its predecessor ...
- 4 Habits To Pay Close Attention To When Marketing To Hispanics
Engage:Millennials, Jerry Hudson - Thursday, May 22, 2014
Hispanic Millennials are the single most important consumer group per capita ...
- The BET Awards Kick Off Summer Of Ford
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2014
The BET Awards program kicks off a lineup experiential Ford plans th ...
- ImpreMedia Launches 'Quiero Mas Futbol,' Soccer Newspaper Mag
MediaDailyNews, Erik Sass - Monday, May 19, 2014
Capitalizing on the Hispanic love of soccer, ImpreMedia -- publisher of ' ...
- Hispanics Highly Likely To Recommend Social Apps To Friends, Family
The Social Graf, Erik Sass - Monday, May 19, 2014
Social media apps are favorites with U.S. Hispanics, who are also ve ...
- T-Mobile, Univision Team To Reach Hispanics
Marketing Daily, Aaron Baar - Thursday, May 15, 2014
"We are a trusted brand for 56 million Hispanics," Rick Alessandri, e ...
- Millennial Latinas Are Optimistic And Tweet About It
Marketing Daily, Karl Greenberg - Thursday, May 15, 2014
Stephen Palacios, executive director, head of intercultural practice at global marketing fi ...
- Univision Unveils New Cable, Digital Shows at Upfront
MediaDailyNews, Erik Sass - Thursday, May 15, 2014
With more marketers focusing on U.S. Hispanics, Univision's upfront presentation this we ...
- The Measurement Mosaic
Engage:Hispanics, Roberto Siewczynski - Thursday, May 15, 2014
In shopper marketing, we live or die on "sell-in" and sell-through." ...
- Olympusat Bows New Hispanic Cable Channels
MediaDailyNews, Erik Sass - Tuesday, May 13, 2014
The rapidly growing U.S. Hispanic cable TV marketplace is getting even bigg ...
- Jeep Hits The Beach With Wrangler Altitude
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Two of the four TV spots feature point guard Kyrie Irving, w ...
- What We Can Learn From The Failures Of NBC Latino And CNN Latino
Engage:Hispanics, Lee Vann - Thursday, May 8, 2014
Earlier this year, we saw the closure of two major efforts ...
- Pulpo Media Unveils Hispanic Acculturation Model
MediaDailyNews, Erik Sass - Tuesday, May 6, 2014
The U.S. Hispanic population is growing in size and importance for markete ...
- How To Reach The Fastest-Growing Segment In The U.S.
Engage:Hispanics, Maria Lopez-Knowles - Monday, May 5, 2014
The Pew Research Center, in its most recent Hispanic Trends Project, not ...
- Brands Are Embracing Total Market, But Are Agencies?
Engage:Hispanics, Jose Villa - Thursday, May 1, 2014
At the Association of Hispanic Advertising Agencies' (AHAA) annual "Think Under t ...