marketers focusing on U.S. Hispanics, Univision’s upfront presentation this week emphasized its connection with this fast-growing population, highlighting new cable programming as well as new
digital platforms and production capabilities to feed increasing demand for online and mobile video.
First, Univision is introducing a number of new telenovelas this fall, including
“La Gata” (“The Cat”) and “Hasta El Fin Del Mundo” (“Until the End of the World”). Two more are scheduled to debut later in the season: “Mi
Corazon Es Tuyo” (“My Heart Is Yours”) and “La Malquerida” (“The Unloved One”).
The telenovelas will be available on digital platforms as well as
Univision also touted its new cable channels targeting Hispanic millennials with English-language content with a Hispanic flavor, including El Rey, created in collaboration
with director Robert Rodriguez; Fusion, a collaboration with ABC; and Flama, an over-the-top network. Among the announcements were second seasons for El Rey’s “From Dusk Till Dawn
Series,” “Matador,” “Lucha” and “The Directors Chair.”
On the digital front, Univision trumpeted the recent launch of a
“digital-first” production studio, La Fabrica UCI, first announced in February of this year. It will create both English and Spanish-language content for distribution across all
Univision’s digital platforms.
Previously, Univision announced a partnership with Penske’s Variety Media to create a new Spanish-language entertainment news brand:
“Variety Latino – Powered by Univision.” The new media brand, anchored by the VarietyLatino.com Web site, has additional distribution across Univision's various digital channels,
television networks and local stations.
In February, Univision also launched a new Spanish-language cable network targeting Hispanics in Canada, through a licensing agreement that
rebrands Corus Entertainment’s Telelatino Network en Español as Univision Canada.
And in November, Univision joined forces with HSN to launch “Boutique Univision,
una tienda de HSN” (Boutique Univision, an HSN store), a home-shopping platform targeting Hispanic consumers with curated collections of products, including beauty, home, fashion, culinary,
electronics and holiday.