- Q&A: AT&T Director of Hispanic Advertising Mariel Llenza
Marketing Daily, Aaron Baar - Sunday, July 27, 2014
Mariel Llenza, director of Hispanic advertising at AT&T Mobility, answered questions abo ...
- Why A Rise In Hispanic Travel Could Mean A Win For The Travel Industry
Engage:Hispanics, Mario Carrasco - Thursday, July 24, 2014
Summer is in full swing! The kids are out of school, t ...
- To Win Hispanics, Brands Need Customized Strategies
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2014
Major brands know they need to more effectively target Hispanic consumers, w ...
- The 5 Tiers Of Soccer Retail Activation - And What's To Come
Engage:Hispanics, Roberto Siewczynski - Thursday, July 17, 2014
Every four years we have a FIFA World Cup. And every fo ...
- Denny's Launches Spanish Facebook Page
MAD, Larissa Faw - Monday, July 14, 2014
The company will offer original, and curated content designed to actively enga ...
- Marketing To U.S. Hispanics Is Like The Offside Rule In Soccer
Engage:Hispanics, Alberto Navas - Thursday, July 10, 2014
Some rules in soccer, as in other sports, are based on absolute ...
- Beyond Best Practices: Engaging With Social Media
Engage:Hispanics, Jeri Smith - Wednesday, July 9, 2014
By now, marketers are well aware that the U.S. Hispanic population ...
- Chevrolet Launches 4G LTE With Fireworks, New Spots
Marketing Daily, Karl Greenberg - Monday, July 7, 2014
General Motors has been planning its first-mover play in the connected-car rea ...
- Wendy's Offers New Twist On Pretzel Love Songs
Marketing Daily, Karlene Lukovitz - Monday, July 7, 2014
The first new video, featuring cliched scenes like a young couple singi ...
- 2014 FIFA World Cup: The Newest Digital Cross-Cultural Brand
Engage:Hispanics, Jose Villa - Thursday, July 3, 2014
In the last year, I have introduced a new approach to marketin ...
- Telemundo, Sony Strike TV Production Deal
MediaDailyNews, Erik Sass - Tuesday, July 1, 2014
Telemundo has tapped Sony Pictures Television to produce three new prime-time seri ...