- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
MediaDailyNews, Joe Mandese - Friday, March 8, 2024
Dubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- UK Green Activists Miffed That WPP's Read Is Now A CBE
Mediapsssst, Richard Whitman - Sunday, March 3, 2024
King Charles bestowed the honor on Read at the beginning of t ...
- IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
MAD, Steve McClellan - Thursday, February 29, 2024
The holding company has created a new operating system - already ...
- Longtime WPP Executive Blackett Stepping Down After 29 Years At The Company
MAD, Steve McClellan - Wednesday, February 28, 2024
Karen Blackett, who is UK country president, is set to depart th ...
- Penn To Investors: Tech Spending Starting To Come Back
Mediapsssst, Richard Whitman - Tuesday, February 27, 2024
By mid-year Stagwell CEO Mark Penn said he expects "the flood gat ...
- Stagwell Loses Ground In 2023 But Forecasts Return To Growth in 2024
MAD, Steve McClellan - Tuesday, February 27, 2024
The company reported an organic revenue decline of 5.9% for 2023 b ...
- WPP Reports 2023 Growth Of 0.9%, With Similar Growth Expected In 2024
MAD, Steve McClellan - Thursday, February 22, 2024
North America revenue declined by 2.7% in 2023, reflecting lower revenues fr ...
- Priday Steps Down As Dentsu Global CFO, Succeeded By His Predecessor
MAD, Steve McClellan - Monday, February 19, 2024
Nick Priday was appointed to the role in November 2022 after servi ...
- Stagwell Eyes International Expansion In 2024
Mediapsssst, Richard Whitman - Sunday, February 18, 2024
CEO Mark Penn said in a recent note to investors that th ...
- Dentsu Loses Ground In 2023
MAD, Steve McClellan - Wednesday, February 14, 2024
The company today reported an organic revenue decline of 4.9%, which ...
- IPG Reports Full-Year Growth Decline With Surprising Q4 Gains
MAD, Steve McClellan - Thursday, February 8, 2024
Organic growth next year is expected to be in the 1% ...
- Publicis Groupe Surges In Q4 As Full-Year Growth Reaches 6.3%
MAD, Steve McClellan - Thursday, February 8, 2024
The organic growth outlook for the full-year 2024 is between 4% a ...
- Omnicom Growth In 2023 Reached 4.1%
MAD, Steve McClellan - Tuesday, February 6, 2024
CEO John Wren tells analysts Flywheel purchase will "transform" the company wi ...
- Susan Credle Named IPG's First Creative Advisor
MAD, Steve McClellan - Monday, February 5, 2024
In her Creative Advisor role, IPG said Credle will work with creati ...
- Omnicom Bolsters Creative Content Offering With Coffee & TV Acquisition
MAD, Steve McClellan - Thursday, February 1, 2024
The deal, which includes CTV's post-production facility Residence Pictures, also supports t ...
- Publicis Health Settles Opioid-Related Legal Dispute For $350 Million
MAD, Steve McClellan - Thursday, February 1, 2024
The settlement covers all 50 states, the District of Columbia and certa ...
- Havas One Step Closer To Being Independent Again
Mediapsssst, Richard Whitman - Thursday, February 1, 2024
Vivendi's Supervisory board approved a plan to split the firm into fo ...
- WPP Briefs Investors On Its Plans For The 'AI Age'
MAD, Steve McClellan - Tuesday, January 30, 2024
The firm has earmarked 250 million GBP for 2024 for additional investmen ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- Who Will Succeed WPP's Outgoing Non-Executive Chairman?
Mediapsssst, Richard Whitman - Monday, January 29, 2024
Roberto Quarta was appointed to the role in 2015. and oversaw t ...
- WPP Merging Global PR Networks, Hill & Knowlton And BCW
MAD, Steve McClellan - Thursday, January 25, 2024
The merged entity, called Burson, will have more than 6,000 employees ...
- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- Publicis Goes All In On AI
MAD, Steve McClellan - Thursday, January 25, 2024
The company announced today that it is investing 300 million euros ov ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
MediaDailyNews, Joe Mandese - Thursday, January 25, 2024
After a rough start, the U.S. ad market ended 2023 up 2. ...
- S4 Capital Expecting 2023 Organic Revenue Drop Of 4%
MAD, Steve McClellan - Monday, January 22, 2024
Company shares fell 4% on the news. In November, the firm sa ...
- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Media 3.0, Joe Mandese - Tuesday, January 23, 2024
After more than a year of its own, internal "walled garden" approa ...
- Stagwell, MNTN Partner On Targeting, Measurement Metrics
MAD, Steve McClellan - Thursday, January 11, 2024
The partners say they are also prioritizing automated optimization technology with t ...
- Publicis Groupe Sends Personalized New Year Videos To 100,000 Employees
MAD, Steve McClellan - Thursday, January 11, 2024
Thanks to Gen AI, Marcel and months of planning, the Groupe se ...
- Is WPP About To Sell Its Stake In Kantar?
Mediapsssst, Richard Whitman - Wednesday, January 10, 2024
That's the word, according to unnamed sources in multiple reports. The holdi ...
- Havas Media Transforms Once Again
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
Two years ago, Havas Media Group asserted transformation is a "constant sta ...