- Susan Credle Named IPG's First Creative Advisor
MAD, Steve McClellan - Monday, February 5, 2024
In her Creative Advisor role, IPG said Credle will work with creati ...
- Omnicom Bolsters Creative Content Offering With Coffee & TV Acquisition
MAD, Steve McClellan - Thursday, February 1, 2024
The deal, which includes CTV's post-production facility Residence Pictures, also supports t ...
- Publicis Health Settles Opioid-Related Legal Dispute For $350 Million
MAD, Steve McClellan - Thursday, February 1, 2024
The settlement covers all 50 states, the District of Columbia and certa ...
- Havas One Step Closer To Being Independent Again
Mediapsssst, Richard Whitman - Thursday, February 1, 2024
Vivendi's Supervisory board approved a plan to split the firm into fo ...
- WPP Briefs Investors On Its Plans For The 'AI Age'
MAD, Steve McClellan - Tuesday, January 30, 2024
The firm has earmarked 250 million GBP for 2024 for additional investmen ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- Who Will Succeed WPP's Outgoing Non-Executive Chairman?
Mediapsssst, Richard Whitman - Monday, January 29, 2024
Roberto Quarta was appointed to the role in 2015. and oversaw t ...
- WPP Merging Global PR Networks, Hill & Knowlton And BCW
MAD, Steve McClellan - Thursday, January 25, 2024
The merged entity, called Burson, will have more than 6,000 employees ...
- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- Publicis Goes All In On AI
MAD, Steve McClellan - Thursday, January 25, 2024
The company announced today that it is investing 300 million euros ov ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
MediaDailyNews, Joe Mandese - Thursday, January 25, 2024
After a rough start, the U.S. ad market ended 2023 up 2. ...
- S4 Capital Expecting 2023 Organic Revenue Drop Of 4%
MAD, Steve McClellan - Monday, January 22, 2024
Company shares fell 4% on the news. In November, the firm sa ...
- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Media 3.0, Joe Mandese - Tuesday, January 23, 2024
After more than a year of its own, internal "walled garden" approa ...
- Stagwell, MNTN Partner On Targeting, Measurement Metrics
MAD, Steve McClellan - Thursday, January 11, 2024
The partners say they are also prioritizing automated optimization technology with t ...
- Publicis Groupe Sends Personalized New Year Videos To 100,000 Employees
MAD, Steve McClellan - Thursday, January 11, 2024
Thanks to Gen AI, Marcel and months of planning, the Groupe se ...
- Is WPP About To Sell Its Stake In Kantar?
Mediapsssst, Richard Whitman - Wednesday, January 10, 2024
That's the word, according to unnamed sources in multiple reports. The holdi ...
- Havas Media Transforms Once Again
MediaDailyNews, Joe Mandese - Monday, January 8, 2024
Two years ago, Havas Media Group asserted transformation is a "constant sta ...
- Omnicom Secures $600 Million Loan
Mediapsssst, Richard Whitman - Monday, January 8, 2024
The firm said the loan would be used for general corporate purpos ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CES
Search & Performance Insider, Laurie Sullivan - Tuesday, January 9, 2024
Several announcements at CES will change the way advertisers work with Microso ...
- Meet The New Owner Of Hill Holliday and Deutsch NY
MAD, Steve McClellan - Friday, January 5, 2024
Cam Murchison formed Attivo in 2020 after serving in a number ...
- Most-Read Stories Reveal '23 Was A Year Of Transition
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
From the high-profile players behind "Hudson Hawks" to the sale of Empower ...
- Omnicom Completes $900M Acquisition Of Flywheel Digital
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating syste ...
- Ad Market Expands For 8th Consecutive Month In November
MediaDailyNews, Joe Mandese - Wednesday, December 27, 2023
A revised analysis of the U.S. Ad Market Tracker shows sustained ad-spendi ...
- After Lackluster Growth In 2023 Holding Companies Face Daunting 'Threats'
MAD, Steve McClellan - Friday, December 22, 2023
A growing mid-sized agency sector, IT services firms and ecommerce growth ...
- Hudson MX Targets First-Half Sale, Ascential On The Hook
MediaDailyNews, Joe Mandese - Friday, December 15, 2023
Omnicom has agreed to participate in the sale. Exactly how remains unclea ...
- Will Havas Become A Separate Public Company Again?
Mediapsssst, Richard Whitman - Thursday, December 14, 2023
Vivendi said it is studying the potential benefits of splitting into thr ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- Amazon Ads, IPG Mediabrands Ink Three-Year Prime Video Deal
MediaDailyNews, Karlene Lukovitz - Thursday, December 7, 2023
Mediabrands agencies will get first look at new ad formats, sponsorship op ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- IPG Unveils New Space To House Innovation-Focused Agencies, Specialists
MAD, Steve McClellan - Thursday, December 7, 2023
Both Huge and R/GA will relocate to the space in Brooklyn Na ...