- Most-Read Stories Reveal '23 Was A Year Of Transition
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
From the high-profile players behind "Hudson Hawks" to the sale of Empower ...
- Omnicom Completes $900M Acquisition Of Flywheel Digital
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating syste ...
- Ad Market Expands For 8th Consecutive Month In November
MediaDailyNews, Joe Mandese - Wednesday, December 27, 2023
A revised analysis of the U.S. Ad Market Tracker shows sustained ad-spendi ...
- After Lackluster Growth In 2023 Holding Companies Face Daunting 'Threats'
MAD, Steve McClellan - Friday, December 22, 2023
A growing mid-sized agency sector, IT services firms and ecommerce growth ...
- Hudson MX Targets First-Half Sale, Ascential On The Hook
MediaDailyNews, Joe Mandese - Friday, December 15, 2023
Omnicom has agreed to participate in the sale. Exactly how remains unclea ...
- Will Havas Become A Separate Public Company Again?
Mediapsssst, Richard Whitman - Thursday, December 14, 2023
Vivendi said it is studying the potential benefits of splitting into thr ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- Amazon Ads, IPG Mediabrands Ink Three-Year Prime Video Deal
MediaDailyNews, Karlene Lukovitz - Thursday, December 7, 2023
Mediabrands agencies will get first look at new ad formats, sponsorship op ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- IPG Unveils New Space To House Innovation-Focused Agencies, Specialists
MAD, Steve McClellan - Thursday, December 7, 2023
Both Huge and R/GA will relocate to the space in Brooklyn Na ...
- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- Dentsu Americas Adds Media CEO, Strategy And Client Chiefs
Mediapsssst, Richard Whitman - Wednesday, December 6, 2023
Sean Reardon has been named CEO Media Practice for the region, a ...
- Include/Exclude Political Ad Spend: How Do You Vote?
Red, White & Blog, Joe Mandese - Friday, December 8, 2023
After 35 years, Zenith has dropped political to provide a "more stab ...
- Five Revisions Later, Big 4 Composite Falls To +4.3% This Year, +5.8% Next Year
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Aside from macroeconomic volatility coupled with incremental tentpole events, 2024 will experien ...
- Dentsu Shaves Global Ad Outlook, Again
MediaDailyNews, Joe Mandese - Wednesday, December 6, 2023
Dentsu's new forecast cites a slowing of the world's economy heading in ...
- Zenith Quietly Releases Updated Forecast, Revises 2024 Growth Down 1.6 Percentage Points -- With A Caveat
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
The Publicis Media unit now projects 2024 global ad spending will ri ...
- GroupM Forecasts Return To Global Ad-Growth Stability Through 2028
MediaDailyNews, Joe Mandese - Monday, December 4, 2023
Following years of volatility, GroupM's new forecast projects the world ad mark ...
- Magna Upgrades U.S. Ad Outlook Marginally, Cites Second-Half Growth
MediaDailyNews, Joe Mandese - Sunday, December 3, 2023
"Advertising spending re-accelerated in the second half of 2023 after four sl ...
- Ad Market Expands For Fourth Consecutive Month, October Climbs 3.2%
MediaDailyNews, Joe Mandese - Monday, November 27, 2023
U.S. ad spending rose 3.2% vs. October 2022, the strongest gain sin ...
- WPP's FGS Global Acquires Canadia PR/Public Affairs Firm
Mediapsssst, Richard Whitman - Wednesday, November 22, 2023
WPP formed FGS Global two years ago when it merged Finsbury, T ...
- Loris Nold Will Be Publicis Groupe's Next CFO
MAD, Steve McClellan - Friday, November 17, 2023
Currently CEO Publicis EMEA, Nold will succeed Michel-Alain Proch as Groupe C ...
- Compass Presses Case Against Flywheel Digital
Mediapsssst, Richard Whitman - Friday, November 17, 2023
Omnicom has a pending deal to acquire Flywheel for $835 million. Compa ...
- Yandex Search Engine Assets For Sale
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Some smaller search engines are trying to sell off assets or partn ...
- Latest Exec Shakeup Designed To 'Accelerate' Shift To 'One Dentsu' Model
MAD, Steve McClellan - Tuesday, November 14, 2023
The moves follow another quarter of disappointing financial results for the compan ...
- Dentsu Falls Further Behind In Q3 As Company Downgrades Full-Year Outlook
MAD, Steve McClellan - Tuesday, November 14, 2023
The firm is the latest holding company to report it will lo ...
- Publicis Production Reorganizes Internal Teams To Serve Specific Ad Categories
MAD, Steve McClellan - Monday, November 13, 2023
From a production standpoint, teams focused on single categories can more efficient ...
- WPP Taps Geraghty For Chief Client Officer Role
MAD, Steve McClellan - Friday, November 10, 2023
The Landor & Fitch CEO succeeds Lindsay Pattison who is shifting ...
- S4 Capital Shares Fall Double Digits On Disappointing Q3 Results
MAD, Steve McClellan - Thursday, November 9, 2023
The firm now says it will have an organic net revenue decli ...
- Stagwell Partners With Google Cloud, Sada To Build Out AI Marketing Toolkit
Mediapsssst, Richard Whitman - Thursday, November 9, 2023
With the arrangement Stagwell intends to develop tools to enhance market resear ...
- WPP, Sprinklr Create Global CXM-Focused Partnership
MAD, Steve McClellan - Tuesday, November 7, 2023
Under the deal, WPP becomes Sprinklr's first global agency partner and cal ...