- Christmas Beats The Holidays In Email Marketing
Email Marketing Daily, Jess Nelson - Wednesday, December 7, 2016
Saying "Merry Christmas" might give you higher email engagement rates than "Hap ...
- PayPal Partners With Celebrity Designer
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2016
PayPal hired Jonathan Adler to create digital holiday cards for gift givi ...
- Cesar Dog Food Enlists Celebs For 'Matchy-Matchy' Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2016
Mars Petcare's Cesar brand is enlisting celebrities and their dogs to we ...
- California Lottery Holiday Campaign Focuses On Joy, Not Greed
MAD, Larissa Faw - Friday, December 2, 2016
Rather than focus on the greedy obsession of a big payout, t ...
- Edible Arrangements Targets Both C2B And B2B In Holiday Campaign
MAD, Larissa Faw - Friday, December 2, 2016
The "Boss spot" promotes Edible's recently launched business gifting arm. The compa ...
- Google Product Listing Ads Drive 65% Of Revenue From Non-Branded Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2016
Google online paid-search ads drove sales up 13% year-over-year through mid-November, b ...
- Brits Are Jumping With Joy Over John Lewis Holiday Ad
VidBlog, P.J. Bednarski - Monday, December 5, 2016
Unruly, the ad tech company, says the John Lewis ad, #BusterTheBoxer ...
- Black Friday Just The Beginning For Retailers, Marketers
Email Marketing Daily, Jess Nelson - Friday, December 2, 2016
Retailers aren't keeping their newly acquired customers. How can marketers plug loss ...
- A Blip In The World Of Wearables
Connected Thinking, Chuck Martin - Thursday, December 1, 2016
There may be trouble in wearables land. Based on a number ...
- Groupon Launches First-Ever Holiday Campaign
MAD, Larissa Faw - Thursday, December 1, 2016
Developed with agency O'Keefe Reinhard & Paul (OKRP), the "Gift the Experienc ...
- Marketing By Fiat: Cialis Santa And The Real Fizzle
Mad Blog, - Friday, December 2, 2016
Is there anything cheesier than a "naughty" Santa? Well, yes. The Fi ...
- Quartz Launches Its Own Take On Holiday Gift Guide
Publishers Daily, Sara Guaglione - Thursday, December 1, 2016
For a new spin on the classic holiday gift guide, Quartz h ...