- New YP Ad Product Offers Digital Audience Extensions
MediaDailyNews, Erik Sass - Wednesday, April 29, 2015
A dominant player in print listings and local advertising, YP is continui ...
- Digital Advertising Revenues Reach Record $49.5B, The IAB Says
VidBlog, P.J. Bednarski - Wednesday, April 22, 2015
The biggest gainer was mobile advertising, which went through the roof--up 76 ...
- More Than Half Of Social Spend Is Mobile
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2015
Advertisers have boosted their digital budgets to reach people online through ...
- IAB Reveals Record Spending -- But Why The Mobile Attention Disconnect?
London Blog, Sean Hargrave - Thursday, April 9, 2015
If more than half of all Web content is consumed on ...
- Mobile Video Gets Better For Advertisers With MRAID+VPAID
Video Insider, Josh P. Stivers - Monday, April 6, 2015
Mobile video advertising is growing more rapidly than any other digital ...
- Disney, Lego And Tesco Lead On Mobile Optimisation
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
Disney, Tesco and Lego rank top of the list in a n ...
- Why Are One In Five Top UK Brands Begging Mobile Consumers To Ignore Them?
London Blog, Sean Hargrave - Wednesday, April 1, 2015
When a fifth of Britain's top brands don't take mobile seriously enou ...