Disney, Tesco and Lego rank top of the list in a new IAB mobile audit as brands are increasingly improving their mobile optimisation. Research released yesterday showed that
Disney, Tesco and Lego scored among the highest out of 250 UK brands for mobile optimisation across their websites and apps. Brands were given a score based on 10 mobile KPI’s. The study
measured whether the brand has a mobile friendly site, responsive web design, or whether paid search is optimised, amongst other KPI’s.
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