- Three In Four Marketers Moving Budget From TV To Digital Video
Around the Net In MAD London, Sean Hargrave - Tuesday, April 29, 2014
Three in four brand marketers and ad agency executives believe digital vid ...
- Undertone Puts Viewability Center Stage, Rolls Out 'Cost Per Viewable Impression' Model
Real-Time Daily, Tyler Loechner - Monday, April 28, 2014
Taking "viewability as a currency" to the next level, Undertone has announc ...
- Ad Execs: Digital Video Predicted To Rival TV In Ad Importance
Online Video Daily, Gavin O'Malley - Monday, April 28, 2014
Within three to five years, new research suggests, a majority of bra ...
- Online Move DuJour: AOL Teams With Miramax For Movies
VidBlog, P.J. Bednarski - Wednesday, April 23, 2014
Online video purveyors are coming up with ideas, new and apparently ol ...
- IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops
Real-Time Daily, Tyler Loechner - Friday, April 11, 2014
The Interactive Advertising Bureau on Friday named Scott Cunningham vice president ...
- Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2014
For the first time, marketers spent more to advertise on the Intern ...
- Mobile Is The Billion-Dollar Baby, But Don't Forget About Tablets
Around the Net In MAD London, Sean Hargrave - Wednesday, April 9, 2014
Mobile advertising nearly doubled last year to break the billion-pound barrier. ...
- BofA's Paskalis: Think Like A Marketer, Not Advertiser, In Mobile
Mobile Marketing Daily, Mark Walsh - Monday, April 7, 2014
Marketers shouldn't think of mobile as a mere media channel, but ...
- A Common-Sense Look At The New IAB Viewability Guidelines
Online Spin, Joe Marchese - Thursday, April 3, 2014
You probably took note of the Media Research Council (MRC) and I ...
- Ad Groups Tout Self-Regulation To White House
PolicyBlog, Wendy Davis - Tuesday, April 1, 2014
The government's ability to snoop on consumers poses very different policy issu ...