The Interactive Advertising Bureau on Friday named Scott Cunningham vice president of technology and ad operations. Cunningham is SVP of product at sovrn.
Cunningham will be responsible for creating display advertising standards on the supply side. Per a release, he will have a focus on viewability, traffic fraud and malware.
“The integrity of the digital advertising supply chain must be protected in order for online advertisers to be both effective and innovative,” stated Randall Rothenberg, president and CEO of IAB.
He will begin his work with IAB on April 28.