- Pixel-Sized Ads And Other Viewability Tricks
Around the Net in Video, P.J. Bednarski - Wednesday, May 28, 2014
Programmatic ad buying makes bogus ad views harder to track, and fraudste ...
- Without A View Rule, Facebook Premium Video Ads Will Cause Confusion
London Blog, Sean Hargrave - Wednesday, May 21, 2014
We knew all along that Facebook Premium Ads would soon be maki ...
- IAB Seeks A Short-Term Plan To Mesh Mobile, PC Ad Formats
VidBlog, P.J. Bednarski - Thursday, May 15, 2014
The Interactive Advertising Bureau is pushing to create a kind of inter ...
- Cross-Screen Magic And The Future Of Media
MediaDailyNews, Liz Ross - Wednesday, May 14, 2014
We no longer need to be an industry of disparate parts, b ...
- The Future of Mobile Ad Sales: Change, As Usual
Metrics Insider, Joe Laszlo - Wednesday, May 14, 2014
What's next with mobile? It's a question that all of us a ...
- IAB Certifies 29 Companies In Updated Ad Quality Program
Real-Time Daily, Tyler Loechner - Tuesday, May 13, 2014
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital compani ...
- Infolinks Creates New Ad Unit Based On IAB Specs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 9, 2014
Infolinks has introduced an ad unit that gives publishers a new reven ...
- Why This Year's NewFronts Really Mattered
Video Insider, - Friday, May 9, 2014
No longer just a diversion or a novelty act, online video ...
- Back To The Future Again: IAB Compares Digital Ad Market To Cable In 1982
Around the Net in Video, P.J. Bednarski - Thursday, May 8, 2014
Randall Rothenberg, president and chief executive Interactive Advertising Bureau, says for digit ...
- Viewers Prefer Original Digital Video To News, Sports, Daytime TV
Online Video Daily, Gavin O'Malley - Wednesday, May 7, 2014
Although nothing beats prime-time TV, a majority of U.S. consumers now fav ...
- IAB Announces UK Digital Upfronts
Around the Net In MAD London, Sean Hargrave - Wednesday, May 7, 2014
Following in the tradition of TV Upfronts, in which broadcasters show the ...
- A Step-By-Step Look At The Viewability Problem
Around the Net in Video, P.J. Bednarski - Sunday, May 4, 2014
The viewability problem is aided by the fact that every entity involved--publisher ...