- 2015's Constant Bummers: Viewability And Ad Blockers
VidBlog, P.J. Bednarski - Thursday, December 31, 2015
Viewability are ad blockers are kind of a digital tag team ...
- IAB Concerned About New FTC Native Ad Guidelines
MediaDailyNews, Gavin O'Malley - Thursday, December 24, 2015
Sensing imminent regulation of native advertising, the Interactive Advertising Bureau is aski ...
- IAB Pushes Back Against FTC's Guidance For Native Ads
PolicyBlog, Wendy Davis - Thursday, December 24, 2015
The Federal Trade Commission's new guidance on native ads is raising conce ...
- IAB Appoints OpenX Co-Founder As Co-Chair of Programmatic Council
Real-Time Daily, Felicia Greiff - Monday, December 21, 2015
The IAB has appointed OpenX Co-Founder and CRO Jason Fairchild as ...
- PaperG's Victor Wong Says Rich Media Is Dead
RTBlog, Tobi Elkin - Friday, December 18, 2015
PaperG CEO Victor Wong predicts the death of rich media, the ri ...
- IAB Will Host Summit To Discuss Media Sales Issues
Real-Time Daily, Felicia Greiff - Wednesday, December 16, 2015
The IAB is hosting a summit after its 2016 IAB Annual Leadersh ...
- IAB UK Is Right To Call Social A 'Teenager' -- Time It's Grounded Until It Can Act Like An Adult?
London Blog, Sean Hargrave - Wednesday, December 16, 2015
The latest IAB UK figures have given social the "teenager" label. It ...
- Q3 2015 Digital Ad Revenues Climb To $15 Billion, Marking All-Time Quarterly High
Real-Time Daily, Tobi Elkin - Thursday, December 10, 2015
The Interactive Advertising Bureau (IAB) reports that Q3 2015 digital ad revenu ...
- Google Protects Advertisers, Cracks Down On Ad Fraud
MediaDailyNews, Laurie Sullivan - Wednesday, December 2, 2015
Domains that falsely represent advertising inventory remain a major problem across t ...
- Former FCC Staffer To Head IAB's Lobbying Efforts
Daily Online Examiner, Wendy Davis - Wednesday, December 2, 2015
The Interactive Advertising Bureau has tapped Dave Grimaldi, former chief of sta ...
- Digital Ad Industry Loses $8.2B Via Fraud And Flaws In Supply Chain
Real-Time Daily, Tobi Elkin - Wednesday, December 2, 2015
The bad news is that the U.S. digital advertising industry is losi ...