- Fairy Dust
Garfield at Large, Bob Garfield - Monday, March 28, 2016
The IAB Technology Laboratory today released a new, two-part Augmented Reality soluti ...
- The IAB Wants To Help You Calculate Your Programmatic Costs
Real-Time Daily, Felicia Greiff - Thursday, March 24, 2016
The Interactive Advertising Bureau (IAB) on Thursday released a calculator tool f ...
- Measurement, Tech, UX Meet In Primer On Improving Viewability For Publishers
Metrics Insider, Sherrill Mane - Wednesday, March 23, 2016
The Interactive Advertising Bureau has just released a Primer on Improving Viewabili ...
- Fool Me Once? Interesting. Fool Me Twice? That's A Good Business Model!
VidBlog, P.J. Bednarski - Friday, March 18, 2016
The Internet can be a devious place. Maybe that's why consumers don' ...
- Publishers And Ad Blockers Need To Talk About Compensation
MAD London, Ben Barokas - Thursday, March 17, 2016
Ad Blocking needs to be tackled by a dialogue with consumers ...
- IAB Talks About Consumers, But Doesn't Listen To Them
Publishing Insider, Ari Rosenberg - Thursday, March 17, 2016
A reader of this column invited me as his guest to ...
- PTV Standardization Progresses Amid More Big-Player Announcements
Audience Buying Insider, Karlene Lukovitz - Friday, March 11, 2016
Feeling that the industry had been moving at "a glacial pace" ...
- IAB Offers Publishers Tools To Ask Ad Blockers To Drop Their Guard
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
The Interactive Advertising Bureau (IAB) is trying to help publishers to g ...
- Half Of Ad Blockers Will Disable For Quality Content -- Publishers, What Are You Waiting For?
London Blog, Sean Hargrave - Tuesday, March 1, 2016
As one in two ad blockers say they will disable tech ...
- Who's Afraid of Ad Blocking?
RTBlog, Tobi Elkin - Tuesday, March 1, 2016
Who's afraid of ad blocking? I would hazard to guess, just abo ...