- Cosby At The Center Of New Integrated Campaign For Jell-O
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
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- Frederick's of Hollywood, Hard Rock Team Up
Marketing Daily, - Tuesday, May 11, 2010
The two are running an integrated marketing and media program that, p ...
- Universal's Lee To Architect Integration At McCann Worldgroup
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2010
In his first move as CEO of McCann Worldgroup, Nick Brien h ...
- Al Fresco Markets 'Refreshed' Brand Image
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
Al Fresco, the country's leading all-natural chicken sausage, has updated its lo ...
- Holiday Inn Launching Global $100 Million 'Stay You' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
It seems like forever ago since Holiday Inn announced a general spruce- ...
- Lipton Yellow Label Intros 'Inspiration' Theme
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The launch television spot features Lalo Schifrin, a composer, conductor and piani ...
- Electus Juggles 30 Projects, Diller Touts Its Appeal
MediaDailyNews, David Goetzl - Wednesday, April 28, 2010
Ben Silverman's Electus, which marries advertisers and programmers, has some 30 projec ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- NBC Launches CMO Program To Tap Outside Expertise
MediaDailyNews, Wayne Friedman - Tuesday, April 27, 2010
NBC Universal's integrated sales marketing's division is kicking off a new projec ...
- Bank of America Sponsors History's 'America'
MediaDailyNews, Wayne Friedman - Monday, April 19, 2010
Cable network History is getting some unusual advertising/programming help for its massi ...
- Bacardi Variety Leverages Facebook, Mobile
Marketing Daily, Karlene Lukovitz - Monday, April 12, 2010
The integrated campaign for Torched Cherry, which combines the flavors of Barbad ...
- IFC Names New Integrated Sales Executives
MediaDailyNews, - Monday, April 12, 2010
IFC and Sundance Channel named Vanessa Benfield senior vice president of partnersh ...
- Ford Intros Integrated Push For F-Series
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
A new series, which still features Mike Rowe, star of cable sh ...
- Leveraging The Single Point Of Truth In Integrated Media Campaigns
Online Media Daily, Douglas Brooks - Wednesday, April 7, 2010
As little as three years ago, digital media marketing was an experime ...
- 'Feel The Love' Spotlights Crocs' Proprietary Technology
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Elena Malykhina chats with Ken Chaplin, vp of marketing at Crocs, abo ...
- Oxygen Signs IKEA Integration Deal
MediaDailyNews, - Monday, April 5, 2010
Oxygen Media has signed an integrated sponsorship deal with IKEA for t ...
- Coke's Powerade Backs FIFA Championships
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
The integrated global campaign includes interactive videos where consumers get to sha ...
- Coffee-Mate Stresses Flavors In New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 1, 2010
Creative appeals to consumers' individuality, positioning Coffee-mate as another way that th ...
- 'Real Women' Drive Philly Cream Cheese Digital
Marketing Daily, Karlene Lukovitz - Wednesday, March 24, 2010
Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Pau ...
- Bali Bras Enlists Supermodel For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2010
The "Back to Beautiful" collection launches with a national ad campaign featuri ...
- HBO Uses Interactive Kiosks To Promote 'Pacific'
MediaDailyNews, Aaron Baar - Thursday, March 11, 2010
HBO is promoting its mini-series "The Pacific," a 10-episode mini-series companion pie ...
- Kimberly-Clark Offering Kleenex Hand Towels
Marketing Daily, Karl Greenberg - Wednesday, March 10, 2010
The company plans an integrated marketing program this spring comprising print a ...
- Here Media Names Rosten VP, Integrated Marketing
MediaDailyNews, - Tuesday, March 2, 2010
Here Media has promoted Carrie Rosten to vice president, integrated marketing. ...
- Shell's Pennzoil Intros Integrated Marketing Push
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
Debbie Van Schalkwyk, Pennzoil's global brand manager, tells Marketing Daily that t ...
- Suzuki Positions Kizashi As Affordable Sports Sedan
Marketing Daily, Karl Greenberg - Thursday, February 25, 2010
Gene Brown, VP marketing at American Suzuki, predicts the company will g ...
- Del Taco's Integrated Facebook, TV Promos Pay Off
Marketing Daily, Karlene Lukovitz - Wednesday, February 24, 2010
In short, Del Taco's goals of harnessing social/traditional media integration to cost-effective ...
- Sprite Launches First Integrated Global Campaign
Marketing Daily, Karlene Lukovitz - Thursday, February 11, 2010
The campaign, dubbed "The Spark" in reference to the brand's 2009-updated log ...
- P&G Hits The Slopes With Corporate Campaign
Marketing Daily, Karl Greenberg - Thursday, February 11, 2010
Procter & Gamble is launching its first-ever corporate marketing campaign and single-large ...
- 24 Hour Fitness Effort Builds On Olympics
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
"Our new strategy going forward is not about using athletes for athlete ...
- Virgin America Gets A Lot Of Mileage From PR, Integration Deals
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
Virgin America's six-figure ad spend through the first 11 months of 20 ...