- Interactive Pre-Rolls Boost Time Spent by 49%
VidBlog, Daisy Whitney - Tuesday, July 31, 2012
If the Interactive Advertising Bureau has its way, then the majority ...
- Mobile Video Ad Impressions Triple At YuMe; Launches New Video Format
VidBlog, Daisy Whitney - Tuesday, July 24, 2012
As mobile video consumption skyrockets, the medium has become a hotbed f ...
- Report: Digital Shops Must Morph Into 'Value Mediators'
Online Media Daily, Steve McClellan - Wednesday, July 18, 2012
Just as the agency world has begun a new wave of consolidatio ...
- Verizon's Olympic App Integrates TV, Social Interaction
Online Media Daily, Laurie Sullivan - Wednesday, July 18, 2012
Verizon plans to release an Olympics TV app, dubbed the Verizon Olympi ...
- FCC: Bandwidth Relief Not In Sight
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Congress passed legislation to set aside a chunk of unlicensed spectrum f ...
- Match Campaigns With Best Days, Channels, Email and Social Consumer Patterns
Research Brief, Jack Loechner - Tuesday, July 17, 2012
According to Yesmail Interactive, many social media and email campaigns do n ...
- Dos Equis Rolls Out 'Most Interesting Academy'
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Dos Equis has rolled out its Most Interesting Academy, an interactive onli ...
- Petry Ad Works Debuts, Focus On Addressable, Interactive TV Ads
MediaDailyNews, Steve McClellan - Thursday, July 12, 2012
Ad sales rep firm Petry Media is teaming with Denver-based interactive advertisi ...
- 'Remodeled' Revamped As DirecTV Show
MediaDailyNews, Wayne Friedman - Friday, July 6, 2012
The short-lived CW reality show "Remodeled" is getting new life as ...
- Innovid Brings Interactivity To TubeMogul's Real-Time Video Buying Platform
Online Video Daily, Ross Fadner - Friday, July 6, 2012
Two trends in online video advertising, interactivity and real-time buying, converged ...
- TubeMogul-Innovid Pair-Up In Interactive Online Video: Could It Portend Mergers?
VidBlog, Daisy Whitney - Friday, July 6, 2012
Ah, can you smell it in the air? It's summer partnerships, whi ...
- Taco Bell Taps Digitas
Online Media Daily, Steve McClellan - Monday, July 2, 2012
Taco Bell has named Digitas its interactive agency. The account will ...