'Remodeled' Revamped As DirecTV Show
The short-lived CW reality show "Remodeled" is getting new life as a branded interactive show on DirecTV.
Sony Pictures Television and TV interactive company BrightLine say they are launching "a branded channel experience."
The show will get some summer exposure on the CW starting July 9, re-airing all its original episodes, as well as new unseen shows. During its initial run back in the spring, the show averaged around a lowly 700,000 overall viewers and a Nielsen 0.3 rating among 18-49 viewers.
For its DirecTV deal, "Remodeled" -- about entrepreneurs looking to pool the resources of small modeling agencies -- will have interactive elements, such as allowing viewers the ability to recreate some of the featured models' favorite hairstyles using TRESemme products.
DirecTV viewers, on its Channel 111, will see custom, BrightLine-produced promotional commercials featuring the models from the show, encouraging them to visit Channel 111 for more.
Paul Fisher, chief executive officer of The Network and star of "Remodeled," stated: "Now viewers can take their interest in the lives of models a step further by learning some styling secrets from the stars of 'Remodeled,' as well as learning about their lives outside of the show."