- True Futuristic Interactive TV: Giving Viewers Control Over Scenes In Favorite TV Shows?
TV Watch, Wayne Friedman - Wednesday, March 2, 2022
Should consumers be able to choose alternate endings for TV series a ...
- Troubled Peloton Interactive Targeted By Suitors, 'WSJ' Reports
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Embattled Peloton Interactive is being targeted by possible suitors, including Amazon, accordi ...
- Twitch Embraces Recording Industry, Partners With Indie Licensing Firm Merlin
Digital News Daily, Colin Kirkland - Thursday, February 3, 2022
Live-streaming service Twitch announced a partnership Wednesday with independent music-licensing firm Merli ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- T-Mobile Acquires Rideshare Ad Network Octopus Interactive
Search & Performance Insider, Laurie Sullivan - Monday, January 10, 2022
T-Mobile is expanding its ad and analytics group with the acquisition ...
- CARU Begins Monitoring 'Child-Directed' Ads In Digital Media, Vows To Take Action To Enforce It
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2022
The guidelines address the growth of online platforms and new immersive for ...
- Vimeo Buys Wirewax, Wibbitz For Shoppable And AI Video Creation Capabilities
Digital News Daily, Karlene Lukovitz - Wednesday, November 10, 2021
Vimeo is expanding its offerings via Wirewax, which lets marketers and oth ...
- Brands Face 'Data Dilemma' Amid Disruptions To Media Marketplace
Research Intelligencer, - Tuesday, November 9, 2021
Changes in data strategies have led many brands to increase their med ...
- 'Washington Post,' Marriott Bonvoy Unveil Travel Storytellers
Publishers Daily, Ray Schultz - Tuesday, October 26, 2021
Three travelers will create interactive stories that will also be featured ...
- Former CBS Interactive Chief And Tinder CEO Takes Helm At Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 12, 2021
Jim Lanzone returns to media as Yahoo's CEO in an effort ...
- 87% Of Gen Zs Confirm Increased Use Of Interactive Video
Video Insider, Karlene Lukovitz - Tuesday, August 31, 2021
A new survey conducted this month for a real-time engagement platform echo ...
- Interactive Video Tool Could Help Marketers Update In Real Time
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Idomoo's Next Generation Video Platform allows users to trigger such actions ...
- CARU Updates Kids' Ad Guidelines To Address Growth Of Online Platforms, New Immersive Media
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
The Children's Advertising Review Unit has updated its children's ad guidelines ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
When customers can't come to the mall, Mall of America is bringi ...
- AppMail Partners With Gmail To Offer AMP Capabilities
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
Shoppers can order or take other actions without clicking through to ...
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
At a time when ad pros seem to take print editions f ...
- New Email Tool Features Dynamic Merchandising
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
Creator Interactive Email allows fast deployment of emails without coding, the compa ...
- The Rise Of Social Audio
MediaDailyNews, Bre Rossetti - Thursday, May 6, 2021
The interactive audio space offers a new breed of potential influencers ...
- NextGen TV May Be Able To Fact-Check News Content
TV Watch, Wayne Friedman - Friday, April 23, 2021
Some reports suggest ATSC 3.0 might also be a tool to identi ...
- New Consortium To Offer Programmatic Interactive CTV Ads
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
Innovid, The Trade Desk and Magnite have formed an integrated marketplace ...
- Holistic Emails: What AMP Can Do For Marketers
Email Insider, Ray Schultz - Friday, April 16, 2021
AMP goes beyond the features offered by interactive emails, Dyspatch claims ...
- Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It
Email Insider, Ray Schultz - Wednesday, April 14, 2021
The answer to the end of the cookie is to talk ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption th ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, accordi ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdl ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands wi ...
- Trendline Interactive Acquires Data Insight Group
Email Marketing Daily, Ray Schultz - Thursday, February 25, 2021
The company previously purchased two email companies: Inbox Marketer and Inbox P ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it ...
- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify wi ...