- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify wi ...
- Netflix, Chooseco Resolve Battle Over 'Bandersnatch'
Digital News Daily, Wendy Davis - Tuesday, November 24, 2020
Netflix and Chooseco have settled a high-profile dispute over use of t ...
- CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY
Video Insider, Karlene Lukovitz - Tuesday, November 10, 2020
Mobile's share of video impressions declined by 8% in Q3 to 43 ...
- New Amazon Service Lets Brands Easily Integrate Livestreams Into Sites, Apps
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Interactive Video Service uses the same technology as Amazon's Twitch, but allo ...
- Quotible And SpinCar Connect To Offer Interactive Email For Auto Dealers
Email Marketing Daily, Ray Schultz - Tuesday, June 23, 2020
Dealers can now send quotes that allow prospects to explore the vehicl ...
- 'NYT' Launches 'Unfinished Work' Virtual Series, Focuses On Women's Rights
Publishers Daily, Melynda Fuller - Tuesday, May 19, 2020
Part one of five kicks off today with a discussion called "T ...
- LinkedIn Accelerates Product Development, Launches Live Streaming Events Platform
Digital News Daily, Laurie Sullivan - Tuesday, May 12, 2020
LinkedIn on Tuesday launched a live streaming events platform that combines existi ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
"The success of this campaign was based on that core insight ...
- Microsoft Bing Tracks COVID-19 Confirmed Cases, Aggregates Data And Articles
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 14, 2020
Microsoft Bing has launched a COVID-19 Tracker website that provides details ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this o ...
- 'The New York Times' Uses Google Lens To Create Interactive Experience
Publishers Daily, Melynda Fuller - Thursday, March 12, 2020
The interactive covers, featuring Billie Eilish, Lil Nas X and Megan Th ...
- SharpEnd Teams To Scale Interactive Bottle Caps
Connected Thinking, Chuck Martin - Tuesday, February 25, 2020
The London-based "agency of things" has signed a strategic partnership with ...
- Judge Sides Against Netflix In Trademark Battle Over Bandersnatch
Digital News Daily, Wendy Davis - Wednesday, February 12, 2020
Siding against Netflix, a federal judge on Tuesday refused to dismiss clai ...
- 'People' Connects With Audience Via Text Through 'Community' Platform
Publishers Daily, Melynda Fuller - Tuesday, February 4, 2020
Debuting at the Oscars, the platform allows users to connect with t ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
Digital News Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pandora on Tuesday will launch audience measurement tools to help advertisers determi ...
- 'Vogue,' Neiman Marcus Create Interactive Holiday Video Campaign
Publishers Daily, Melynda Fuller - Tuesday, December 24, 2019
The video, called "A Night at Neiman's," features actress Taraji P. Henso ...
- Uberflip Acquires SnapApp, Content Experience Firm
Email Marketing Daily, Ray Schultz - Wednesday, December 4, 2019
The purchase will provide Toronto-based Uberflip with a Boston presence and enhan ...
- Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" Movie
The MediaPost Cases, Nina Lentini - Wednesday, November 20, 2019
Universal created a week-long influencer campaign that began 14 days before t ...
- Marc DeBevoise Named CBS Interactive CEO, Replacing Jim Lanzone
Television News Daily, Wayne Friedman - Monday, November 4, 2019
DeBevoise had been president/chief operating officer, CBS Interactive. Lanzone will step do ...
- Washington Post App Lets Readers Interact With News On TV
Digital News Daily, Karlene Lukovitz - Monday, October 14, 2019
The free, SAP-sponsored app lets readers scan headlines and go deeper ...
- Study: 'Nontraditional' Video Ad Formats On OTT Platforms Growing
Digital News Daily, Wayne Friedman - Wednesday, October 2, 2019
Marketers using "nontraditional" video ad formats on OTT platforms look to doub ...
- Nissan Puts Drivers In The Virtual Reality Seat
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
To enhance authenticity, Tech Drive was shot live, in a real ca ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users ...
- MGM's 'Roll The Dice' Game Show Wins Over Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
"Roll The Dice" showcased MGM's hottest Vegas entertainment at its properties ...
- TBS Uses Instagram Live To Promote Season 2
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
To promote Season 2 and integrate "The Last O.G." into the broad ...
- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- ATSC 3.0-Enabled TVs Get Consumer Branding: NextGenTV
Digital News Daily, Karlene Lukovitz - Friday, September 27, 2019
Logo will identify next-gen TVs and devices for consumers once the standa ...
- D2C Click-To-Shop Ads Drive Interaction For Carhartt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
The D2C interactive campaign informed consumers about the brand and its product ...
- Facebook Debuts AI Habitat, Promotes Interactive Environments
Digital News Daily, Gavin O'Malley - Friday, June 14, 2019
The simulation platform is designed to train "embodied agents" like virtual robo ...