The study -- which analyzed the performance of 1,211 interactive ads and compared them with hundreds of standard video ads -- found interactive ads considerably outperformed conventional ads, even when consumers didn't interact with them, but especially when they did.
“This research shows that engaging, interactive content online has the ability to go beyond connecting with existing customers," Magna Senior Vice President-Intelligence Solutions Kara Manatt, one of the study's authors, noted said, adding: "Interactive ads peak the curiosity of broader audiences, offering a unique opportunity to engage with previous brand rejectors. Ultimately, we see interactive ads changing the minds of those brand rejectors – something that’s often very difficult to do.”
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And the award for the most dumbingly obvious headline of the day goes to...
@George Parker:
i·ro·ny1
/ˈīrənē/
noun
the expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect.
Joe... I appreciate that. Problem is today's typical social media gulping audience are not likely to get it. When I post on AdScam, I occassionally have to give an "Irony" alert. Especially on Friday's when I post naked Kate Moss pictures that get me banned from Facebook. Having said all that, I enjoy your columnsI read them every morning, right after my first breakfast beer.
Cheers/George