- 37% Say Marketers Play Role In Childhood Obesity
Marketing Daily, Karlene Lukovitz - Thursday, September 30, 2010
For marketers, one of the clearest and most consistent takeaways from nutrition/health-relat ...
- American Toy Makers Want Exemptions From Regulations
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
When times were simpler -- back in the day of hula-hoops, ...
- Sara Lee Joins Children's Advertising Initiative
Marketing Daily, Karlene Lukovitz - Friday, September 24, 2010
The Children's Food and Beverage Advertising Initiative announced that, because most participan ...
- Sara Lee Agrees To Limit Food Marketing To Kids
Around the Net In Media, Fern Siegel - Friday, September 24, 2010
Sara Lee is the latest food company to join the Council ...
- Toshiba, Best Buy Launch Kids' Laptop
Marketing Daily, - Thursday, September 23, 2010
The L635 Kids' PC boasts a unique wipeable keyboard and a textur ...
- Toy Story: Kids' Ad Market Plays Strong
MediaDailyNews, Wayne Friedman - Thursday, September 23, 2010
Strong toy ad dollars on kids' TV networks are fueling a surprising ...
- Packaged Food Manufacturers Rethink School Lunch
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
Emily Bryson York reports that the demand for convenient packaged food th ...
- Study: Kids Are Web Experts, But Still Tripped Up By Ads
Online Media Daily, Mark Walsh - Monday, September 13, 2010
A new report by usability experts
Nielsen Norman Group confirms wh ...
- Toyota Talks Tiny Football In Corporate NFL Push
Marketing Daily, Karl Greenberg - Friday, September 10, 2010
The broadcast, Web and social media use tongue-in-cheek features on Pee W ...
- Discovery's Hub Gains 50 Advertisers, Pitches To Overlooked Demo
MediaDailyNews, David Goetzl - Thursday, September 9, 2010
Unlike the OWN network, Discovery's other unfolding joint venture won't receive a ...
- FTC Subpoenas 48 Food Companies About Marketing to Kids
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 2, 2010
"This is a follow-up to measure the effects that self-regulation has h ...