- Using Search To Make The Last Mile Count
Search & Performance Insider, Aaron Baar - Tuesday, June 28, 2016
Both Google and Facebook have updated their platforms to include better targeti ...
- Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market Share
SearchBlog, Laurie Sullivan - Tuesday, June 28, 2016
Search marketers -- especially those focusing on local campaigns -- increasingly ta ...
- Search Still Too Difficult For Some To Prove ROI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2016
Paid and organic search campaigns take a back seat to other marketi ...
- Taking Avner Ronen's Newly Launched Public To Search
SearchBlog, Laurie Sullivan - Tuesday, June 21, 2016
Some ideas never die -- they just morph into newer versions. N ...
- Be The Master Of Your Domain
Search & Performance Insider, Aaron Baar - Tuesday, June 14, 2016
A recent survey of small businesses found that only 9% of sma ...
- Microsoft To Acquire LinkedIn For $26.2 Billion, Extends Cloud Network
MediaDailyNews, Laurie Sullivan - Monday, June 13, 2016
Microsoft has reached a deal to acquire LinkedIn for $26.2 billion. T ...
- Microsoft Bing Ads Finds Opportunities In LinkedIn Social Data, AI
SearchBlog, Laurie Sullivan - Monday, June 13, 2016
Microsoft and LinkedIn quickly glossed over benefits for Bing and Bing A ...
- Google Street View Banned In India Amid Privacy Concerns
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 10, 2016
India officials at the Defense Ministry have denied Google security clearance ...
- Apple Introduces Search Ads In U.S. App Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2016
Apple confirmed Wednesday that it will introduce search ads in its U. ...
- Optimizing Local Paid-Search Campaigns In AdWords: 6 Tips
Search & Performance Marketing Daily, Susan Bryant - Wednesday, June 8, 2016
Paid-search marketers have adjusted strategies for campaigns, landing pages, ad copy, ...
- For Local Search, Think Like A Local
Search & Performance Insider, Aaron Baar - Tuesday, June 7, 2016
With the location-based search and advertising segment booming, a survey from Balih ...
- Amazon's Alexa, With 1,000 Skills, Now 'Smarter' Than Google Home
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2016
Alexa, Amazon Echo's intelligent voice assistant, now offers more than 1,000 third-par ...
- YP Delivers Deals From Groupon In Site Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 2, 2016
YP announced an agreement Thursday that will give site visitors the abili ...
- Google DoubleClick Launches Certified Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
Google launched Wednesday the DoubleClick Certified Marketing Partner program in an effo ...
- Summer Brings Surge In Travel-Related Paid-Search, TV Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2016
The summer season is here and school is almost out for mos ...
- Don't Be Afraid To Make Big Changes To Optimize Pages
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 1, 2016
Data shows that small improvements from small changes in SEO often regre ...
- Instagram Collects Data On Posts Brands Can Turn Into Advertisements
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 1, 2016
If it wasn't enough to learn that by November Facebook plans ...
- Search Isn't Dead -- It's Transforming
Search & Performance Marketing Daily, Zach Morrison - Wednesday, June 1, 2016
Cory Treffiletti, vp marketing at Oracle Data Cloud, recently headlined his week ...