- Guardian Seeks To Measure Native's Value To Brands
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
"Challenging" is the word Guardian Labs Managing Director Anna Watkins uses ...
- McDonald's Partners With Channel 4 In Premium McCaf,Campaign
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
McDonald's is looking to challenge high street coffee retailers such as riv ...
- Falling Prices Making It Harder For FMCGs To Go Premium
Around the Net In MAD London, Sean Hargrave - Monday, February 23, 2015
In what will come as a blow to FMCG manufacturers looking ...
- Is The 'New Norm' Both Affordable Luxury Moments And Deflation? If So, What Next For Brands?
London Blog, Sean Hargrave - Monday, February 23, 2015
Economies are recovering -- and so people should feel able to spla ...
- Ted Baker Launches Bluetooth-Enabled Mannequins
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Ted Baker is introducing new 24/7 beacon technology to its Westfield Whi ...
- Top Talent Still Picking Media Owners Over Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
According to the annual Lighthouse study of 500 industry leaders, media owne ...
- The7Stars Wins GBP10m Victoria Plumb Account
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
The7stars has been awarded the GBP10 million media planning and buying accou ...
- Wonga Calls Review -- Albion Will Not Be Repitching
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Wonga, the controversial payday loans company, is reviewing its UK advertising busines ...
- Samsung Squares Up To Apple With LoopPay Acquisition
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Samsung is to acquire mobile wallet provider LoopPay, whose technology turns existi ...
- Bentley To Increase Marketing Head Count By 25% To Prepare For SUV Launch
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Bentley has revealed that it will add 10 new senior marketers ...
- Facebook Working On Virtual Reality Oculus Rift Apps
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Facebook is working on apps to bring virtual reality (VR) sharing ...
- Sony SmartEyeglass Released For Developers
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Sony's SmartEyeglass is now available for developers to pre-order in the ...
- Fewer Than One In Ten Interested In Mobile Click-And-Collect Food Ordering
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Less than a tenth (9%) of consumers are interested in using the ...
- Trust The Data And Ditch The Cult Of The Millennials
London Blog, Sean Hargrave - Thursday, February 19, 2015
Trust the data -- it won't lie about millennials, and it won ...
- Consumers Are Getting Serious About Privacy -- So Should Adland
MAD London, Josh Manion - Thursday, February 19, 2015
As Facebook prepares to take the stand to defend its actions ...
- Heineken Unveils New Champions League Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Heineken is hoping to build on the success of last year's Champio ...
- Video Better For Facebook Organic Reach Than Photos
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Socialbakers research shows that for average organic reach on brand pages, phot ...
- Lego 'World's Most Powerful Brand' Study Says
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Lego has replaced luxury sports car brand Ferrari as the 'World's Mo ...
- Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign that uses real-ti ...
- Publicis Buys Paris-Based Relaxnews
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Publicis Groupe is to acquire Relaxnews, the press and content agency bas ...
- Havas Partners With NewsCred On Native
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Havas Media Group has formally partnered with the content marketing platform NewsCre ...
- Report: UK Digital Spend Will Go Past All Other Ad Types This Year
Around the Net in Video, P.J. Bednarski - Wednesday, February 18, 2015
Researchers say the total UK advertising market will hit £15.8bn in 201 ...
- Digital And Traditional Parity Is Due To Digital Growth, Not TV's Imaginary Decline
London Blog, Sean Hargrave - Wednesday, February 18, 2015
As the UK leads the world by hitting an equilibrium between digit ...
- Kalwa Joins Improve Digital As UK Head Of Demand, Partnerships
Real-Time Daily, Tyler Loechner - Tuesday, February 17, 2015
Improve Digital, a European supply-side platform (SSP), on Tuesday announced the appointme ...
- HSBC Brand Slumps In Public Opinion Following Tax Evasion Scandal
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
HSBC claims it has undergone a "radical transformation" in recent years. ...
- Nectar Founder Claims Loyalty Schemes Are Now 'Less Relevant'
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
Air Miles and Nectar card founder Sir Keith Mills has confirmed th ...
- Gumtree Marketing Department Streamlined
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
Ebay-owned Gumtree.com has restructured its marketing team, which has seen the he ...
- Guardian Labs MD Says It's 'Vital' To Partner With 'Authentic Brands' On Native
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
The Guardian's native ads division, Guardian Labs, has already rejected a "fa ...
- 'If Carlsberg Did' Strapline Resurrected
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
Carlsberg is bringing back its iconic tagline 'If Carlsberg did' after ...
- Publicis Moves VivaKI Programmatic Arm Into Agencies
Around the Net In MAD London, Sean Hargrave - Tuesday, February 17, 2015
Publicis Groupe is to move its VivaKi programmatic buyers into its med ...