- Progressive's Flo Pushes Brand To 2nd From 5th
Marketing Daily, Aaron Baar - Friday, May 21, 2010
"We generally say the decision process for most categories is 70/30 emotional/ration ...
- Subaru Thrives In Lean Times With Love And Low Prices
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
By maintaining the quirky persona of its brand and keeping prices lo ...
- Starbucks Rewards 'Mayors' With Discount Frappuccino
Online Media Daily, - Monday, May 17, 2010
Expanding on its partnership with Foursquare, Starbucks has begun offering its mo ...
- Experts Split Over Damage To BP's Image
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
BP has a PR challenge of a different magnitude to deal wi ...
- As Two Behemoths Merge, Where Does Brand Loyalty Lay?
Marketing: Travel, Paul Knegten - Monday, May 10, 2010
I have full faith that the newly merged United and Continental wi ...
- Belle Tire Mobile Program Lifts Sales
Marketing Daily, - Thursday, May 6, 2010
Belle Tire recently added a mobile component to its traditional media bu ...
- Mercedes-Benz Signs With James Beard
Marketing Daily, - Wednesday, May 5, 2010
Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 Jam ...
- Pepsi To Intro Geo-Based Loyalty Program
Marketing Daily, Aaron Baar - Saturday, May 1, 2010
In mid-May, PepsiCo will launch Pepsi Loot, an iPhone app that us ...