• May 5, 2010

Mercedes-Benz USA has signed a multi-year sponsorship deal with culinary organization The James Beard Foundation that involves Mercedes-Benz and includes loyalty events.

Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 James Beard House dining certificate, and such promotional offers as a 15% discount at the James Beard House in New York City during the month of May.

Mercedes-Benz will also sponsor the James Beard Foundation Celebrity Chef Tour, a year-long events series in 22 cities spotlighting top chefs. The automaker is also sponsoring The James Beard Foundation's Chef and Champagne event, an annual tasting that honors a culinary icon and features more than 30 celebrated chefs.--Karl Greenberg