- Q&A: For Affluent Gen Y, Confidence Soars
Marketing Daily, Sarah Mahoney - Thursday, November 29, 2012
It won't take much to brighten the spirits of affluent consumers. ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Sugar Plums Or Lumps of Coal? What To Make Of The Holiday Forecasts
Engage:Affluent, Layton Han - Wednesday, November 28, 2012
Reading the outlook reports for Holiday 2012 can really make your he ...
- Mainstream And Luxury Cars Converge
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 27, 2012
Luxury auto brands are making money on entry luxury vehicles. As th ...
- Jaguar Roars Into All-Wheel Drive
Marketing Daily, Karl Greenberg - Friday, November 23, 2012
"As we were developing the business case for AWD, we looked ...
- Jaguar Launches Ad Campaign For AWD
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Jaguar is launching a new advertising campaign to talk about all whe ...
- Tire Tracks Key To BMW M Direct Mail
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
The company hired Chicago-based Classic Color to apply its technology to t ...
- Touchy-Feely Prompts Luxury Retail Stores Over Online
Research Brief, Jack Loechner - Tuesday, November 20, 2012
According to a new Luxury Shopping Survey from Accenture, half of U. ...
- Jim Vurpillat: Cadillac ATS Ushers In New Buyers
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new car gives the brand some legitimacy around backing public a ...
- Luxury Car Brands Move Ads Online
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
Luxury automobile makers are doing more online advertising, per Martini Media. T ...
- Jeremiah Knight: Lexus Digital Is Ever Improving
Marketing Daily, Karl Greenberg - Friday, November 9, 2012
The goal, through a rolling upgrade of Lexus.com, is to make ...
- Q&A: Lexus' Brian Bolain Talks Cars, Campaigns
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
"We are definitely speaking more loudly than before with the LS, a ...
- Because You're Worth It: Marketing To An Audience That Treats Itself
Engage:Affluent, Skip Brand - Thursday, November 1, 2012
While most Americans will be celebrating modestly this holiday season, affluent customer ...