Jaguar is touting its F-Type with a short film featuring actor Damian Lewis. The film, "Desire," co-stars Jordi Molla and Shannyn Sossamon. The film tells the story of Clark (Lewis), who delivers cars for a living, running into trouble after a chance encounter with a mysterious young woman (Sossamon) in the middle of a desert.
Over the coming weeks, Jaguar will release behind-the-scenes content from the set itself in Chile’s Atacama Desert. The automaker will use things like buttonhole cameras attached cast and crew to show to show different perspectives to an online audience. There will also be Go Pro cameras on helicopters and cars. Teasers and information about the new coupe are at a new Web site, www.ftype.com