- Q&A: Lexus' Bolain On The Entry-Luxury Sandbox
Marketing Daily, Karl Greenberg - Thursday, March 28, 2013
Lexus, which launched its CT compact car last year to compete ...
- Why Luxury Brands Love Native: The Agency Perspective
Online Media Daily, Krizia Manzano - Friday, March 29, 2013
Incorporating native advertising in media buys empowers agencies to challenge publishers ...
- Infiniti, Lincoln: Same Goals, Different Languages
Marketing Daily, Karl Greenberg - Tuesday, March 26, 2013
Luxury automakers are focusing both on old-fashioned relationships at the dealership a ...
- Affluent Travelers Plan To Spend More
Marketing Daily, Tanya Gazdik - Sunday, March 24, 2013
Affluent consumers say they plan to spend more on their travels ...
- Study Says Brand Equity Of Luxury Up Vs. 2012
Marketing Daily, Karl Greenberg - Wednesday, March 20, 2013
The 25th annual study gave Mercedes-Benz the top spot among luxury automoti ...
- Saks Trying To Up Its Omnichannel Game
Marketing Daily, Sarah Mahoney - Wednesday, March 13, 2013
Talk about transitional wear: Saks Fifth Avenue says there are lots ...
- Audi Aims For BMW
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 13, 2013
Fresh off its strongest year ever, Audi AG is taking aim ...
- NASCAR, Prevost Tie Knot For Multi-Year Deal
Marketing Daily, Karl Greenberg - Monday, March 11, 2013
Prevost, maker of high-end touring and conversion coaches has signed a multi-ye ...