Audi Aims For BMW
Detroit Bureau, Wednesday, March 13, 2013 12:10 PM
Fresh off its strongest year ever, Audi AG is taking aim at German rival BMW AG and promising to become the world’s largest luxury automotive brand. The maker is planning to invest more than $14 billion through 2015 to fund a product program that will cover the increasing breadth of the luxury segment, from the small A3 hatchback to an assortment of new crossover-vehicles, such as the planned Audi Q6, said CEO Rupert Stadler.
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