- Market Mania: As Ad Forecasts Drop, Cos. Brace For Worse
On Media, Diane Mermigas - Tuesday, September 30, 2008
Don't get too comfortable with recently lowered forecasts for consumer and advertis ...
- Defending The Honor Of Corn Syrup
Feedback Loop, - Friday, September 26, 2008
The Sept. 24 article "Small Colorado Bakery Takes On 'Healthy Ingredients'" m ...
- Measuring Value
Search & Performance Insider, Matthew Greitzer - Friday, September 26, 2008
A few weeks ago, I was asked to describe the single bigge ...
- TV Programming 2008: By Appointment, Self-Service Or Drive-Through
TV Watch, Wayne Friedman - Thursday, September 25, 2008
What becomes a new TV series the most? It seems some o ...
- Pandora iPhone App Adds Best Buy, Beck's
Online Media Daily, - Tuesday, September 23, 2008
Electronics big box store Best Buy and beer maker Beck's have sign ...
- Younger Dads Buy More For Kids, Marketers Realign Pitches
MediaDailyNews, Karlene Lukovitz - Monday, September 22, 2008
Many Generation X and Y fathers are more likely to make regul ...
- Jupiter: How To Make The Most Of MySpace, Facebook
Online Media Daily, Mark Walsh - Monday, September 22, 2008
By fawning over Facebook, social media marketers may be missing out ...
- Nickelodeon Cuts 'Innovation' Budget
Online Media Daily, - Monday, September 22, 2008
Nickelodeon CMO Pam Kaufman said at OMMA Global last Friday that t ...
- BoA Head: Some 'Splaining' To Do
Feedback Loop, - Friday, September 19, 2008
Like all [Karl Greenberg's] stories, but congratulations for thinking to call [marketi ...
- AT&T Ads Locate 'Discoverer' Of The Internet
Online Media Daily, Laurie Sullivan - Thursday, September 18, 2008
Accessing the Internet at faster speeds is the premise behind two n ...
- Weight Watchers Offers Mobile Site
Online Media Daily, - Monday, September 15, 2008
Weight Watchers is launching Weight Watchers Mobile (mobile.weightwatchers.com), which enables Weight Watche ...
- Stein Rogan Launches 'Kilter'
Online Media Daily, - Thursday, September 11, 2008
New York-based Stein Rogan + Partners has launched Kilter, a branded conte ...
- UrbanDaddy Launches Microsite For Don Julio Tequila
Online Media Daily, Gavin O'Malley - Wednesday, September 10, 2008
UrbanDaddy.com, the e-newsletter for affluent and active men, has launched a customiz ...
- Marketers Taking Cautious Approach With Online Media
Online Media Daily, Laurie Sullivan - Wednesday, September 10, 2008
As budgets continues to tighten, marketers are resisting industry hype about emergi ...
- What Does The Future Look Like? Or, What I Read On My Summer Vacation
Online Spin, Cory Treffiletti - Wednesday, September 10, 2008
This past Monday I had the pleasure of listening to a gentlem ...
- The Challenge Is To Wisely Spend Reduced Ad Budgets
Research Brief, Jack Loechner - Wednesday, September 10, 2008
According to a recent survey from the Association of National Advertisers, ...
- Boomers: The Greenest Generation
MediaDailyNews, Sarah Mahoney - Tuesday, September 9, 2008
While conventional marketing wisdom holds that it's the idealistic Gen Y shoppe ...
- Clearspring, SplashCast Partner For Soc Net Service
Online Media Daily, Gavin O'Malley - Tuesday, September 9, 2008
Widget syndicator Clearspring Technologies and social advertising company SplashCast today are expect ...
- Panel: MySpace Is Out, Facebook Is In
Online Media Daily, Karl Greenberg - Tuesday, September 9, 2008
A panel at Monday's PMA Digital Marketing Summit in New York tackl ...
- Twitter As A CRM Tool
Around the Net In Online Marketing, Ross Fadner - Monday, September 8, 2008
A single Twitter message sent by a person with thousands of followe ...
- Engaging Concept
Feedback Loop, - Friday, September 5, 2008
Yes! Please do "engage me" with Engage Hispanics. This is a fabulo ...
- Correction: Publicis Modem Is Heineken's Agency
Marketing Daily, - Friday, September 5, 2008
The
article "Heineken Looks To Heavy.com To Reach More Guys" ...
- CNBC Teams Up With LinkedIn
Online Media Daily, - Friday, September 5, 2008
CNBC has formed a strategic partnership with LinkedIn in which the netwo ...
- Showtime, 'Metropolitan Home' Decorate a NY Mansion
Around the Net In Media, Joan Voight - Thursday, September 4, 2008
Home décor title Metropolitan Home and cable channel Showtime Networks are shacki ...
- NBC Touts Football In 7-Eleven Promo
Around the Net In Media, Joan Voight - Wednesday, September 3, 2008
Hot dogs, soda pop and football? NBC Sports is teaming up wi ...
- Myxer, CW Network Launch '90210' Campaign
Online Media Daily, Gavin O'Malley - Tuesday, September 2, 2008
Promoting its new teen TV series "90210," the CW Network today ...
- AT&T Kicks Off 'Player Of The Week' Campaign
Online Media Daily, Laurie Sullivan - Tuesday, September 2, 2008
AT&T kicks off the 2008 All-America Player of the Week college footba ...