- Market Focus: More than Nine Months to Reach Them
OMMA Magazine, Eric Butterman - Friday, April 29, 2011
Many companies are decent at targeting the new parent demographic yet n ...
- A Brief History of Our Brains and Screens
Media Magazine, Reuben Steiger - Wednesday, April 13, 2011
A screen is defined as a surface where pictures can be project ...
- Marketers: Content Sharing Fuels Social-Media Boom
Online Media Daily, Gavin O'Malley - Thursday, April 28, 2011
Which gender should brands be targeting to help spread their message? Whi ...
- Gaylord Hotels Partners With DreamWorks
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2011
As part of the four-year deal, Gaylord plans to offer unique leisu ...
- CW Marketing Exec Haskins To Leave Network
MediaDailyNews, Wayne Friedman - Wednesday, April 27, 2011
More executives departures at the CW: Its senior marketing executive Rick Haski ...
- Tzirlin To VP Consumer Marketing, Crown Media
MediaDailyNews, - Monday, April 25, 2011
Crown Media Networks -- the umbrella division housing Hallmark Channel and Hallma ...
- Rosenzweig New SVP, Programming Here
MediaDailyNews, - Monday, April 25, 2011
Here Media has appointed Josh Rosenzweig the new senior vice president ...
- The Marketer's Bookshelf: Look At More, The Kama Sutra Gets An MBA, Killing Giants
Marketing Daily, Sarah Mahoney - Wednesday, April 20, 2011
Our reviewer looks at three new books: Look At More by An ...
- Stop the Madness: Why it's Too Early to Start Commoditizing 'Likes'
Online Media Daily, Greg Shove - Thursday, April 21, 2011
The fan acquisition frenzy has already shifted to a price discussion. ...
- Social Media Marketing Maturing
Research Brief, Jack Loechner - Thursday, April 21, 2011
According to a new study by Social Media Examiner, prepared by Micha ...
- 2011: The Year Of Display Advertising
Online Media Daily, Bobby Figueroa - Wednesday, April 20, 2011
Thanks to a confluence of factors, marketers have the ideal environment ...
- United, Continental, Encourage Mobile Boarding
Marketing Daily, - Monday, April 18, 2011
United Continental Holdings, Inc., the parent company of United Airlines and Continent ...
- Retailers Must Embrace a Multifaceted Commerce Strategy
Online Media Daily, Kailei Richardson - Friday, April 15, 2011
Retailers need to be present everywhere their target audience is spending ti ...
- Brain Researcher Launches 'In-Home' Panel, Will Measure Ads, Media, Etc.
Online Media Daily, Joe Mandese - Friday, April 15, 2011
EmSense, a leading player in the burgeoning field of so-called "neuro metric ...
- White Or Black, The iPhone Wins
Online Media Daily, Mark Walsh - Thursday, April 14, 2011
What other company besides Apple could drum up so much consumer a ...
- Business to Business Social Marketing
Research Brief, Jack Loechner - Sunday, April 17, 2011
According to a new study by BtoB, 93% of all b2b markete ...
- Aegis Names Wiederkehr To New CMO Post
MediaDailyNews, - Tuesday, April 12, 2011
Aegis Media North America has set up a new position of chi ...
- Boomers Value Brands That Champion 'Youthful' Style
Online Media Daily, Gavin O'Malley - Tuesday, April 12, 2011
Representing a clear marketing opportunity, 66% of boomers are on the looko ...
- Facebook Told To Disclose Source Code To Suing Marketers
Online Media Daily, Wendy Davis - Monday, April 11, 2011
Facebook has been ordered to disclose a host of data, including i ...
- 80% Use Smartphones To Car Shop
Online Media Daily, Mark Walsh - Wednesday, April 6, 2011
More than one-quarter of iPhone, iPod touch and Android users plan ...
- CW, Ford Drive Net's Biggest Marketing Push
MediaDailyNews, Wayne Friedman - Monday, April 4, 2011
In creating what they call the biggest marketing effort ever for t ...
- Initiative Taps Rosner As EVP-Innovations
MediaDailyNews, - Monday, April 4, 2011
Interpublic's Initiative unit has promoted Dave Rosner to executive vice president-director ...
- Emailvision Forms New Tech Alliances
Online Media Daily, - Monday, April 4, 2011
Emailvision announced today several strategic alliances to increase the interoperability of ema ...
- Hearst Taps Constant Contact To Up Email Marketing
Online Media Daily, Gavin O'Malley - Monday, April 4, 2011
Showing faith in an aging marketing channel, Hearst's LocalEdge has selected Consta ...
- Kids, Would You Like Some Augmented Reality With Your Cereal?
Creative Media Blog, Amy Corr - Monday, April 4, 2011
Breakfast is the most important meal of the day, and apparently ...
- Study: Cause Marketing Lowers Donations
Marketing Daily, Tanya Gazdik - Sunday, April 3, 2011
Charitable firms should demand transparency from the marketers they plan to enga ...
- Mobile Alliance Promotes Rich Media To Marketers
Online Media Daily, Gavin O'Malley - Friday, April 1, 2011
Hoping to whet marketers' appetites, mobile ad network Mojiva has established ...
- JetBlue Hosts Raphael Saadiq In Concert At JFK
Marketing Daily, - Friday, April 1, 2011
JetBlue Airways will host an exclusive concert for ticketed customers by Columb ...
- Effectiveness of B2B Online Display Advertising Questioned
Research Brief, Jack Loechner - Friday, April 1, 2011
According to a new report from Forrester, summarized by MarketingProfs, only 1 ...