CW Marketing Exec Haskins To Leave Network

by , Apr 27, 2011, 6:33 PM
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More executive departures at the CW: Its senior marketing executive Rick Haskins is leaving. 

Haskins, executive vice president of marketing and brand strategy, will be leaving the network in August, according to executives close to the situation. A CW spokesman had no comment.

He came to the network in January 2006, just at the time of CW's launch, the result of merging the assets of the former WB and UPN networks. He follows Dawn Ostroff, president of entertainment for the CW, who announced her departure some months ago. Ostroff will be replaced by Mark Pedowitz, who will name his own head of marketing shortly.

Haskins was instrumental in a number of on-air and digital marketing campaigns -- including the somewhat controversial OMFG campaign for "Gossip Girl" and the Catch VD campaign for the network's hit "Vampire Diaries" series.

He was also responsible for a number of digital marketing efforts to pump up Internet airings of "Gossip Girl" and other shows. Many of CW's viewers watch online. Haskins also pushed the early development of social media efforts on Facebook and Twitter for CW's shows. His most recent efforts include the "TV to Talk/Text/Blog/IM About" campaign.

A former Lifetime EVP, he worked closely with Ostroff, who was executive vice president of Lifetime's program development.

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