- Google+: What's In It For Advertisers?
Online Media Daily, Laurie Sullivan - Thursday, June 30, 2011
With the launch of Google+ earlier this week, the advertising industry (wi ...
- 9 Social Media Trends Help Marketers
Online Media Daily, - Wednesday, June 29, 2011
Social-media marketing firm Vitrue offers a list of nine trends that ...
- Google Unleashes Zippy Mobile, Analytic Tools
Online Media Daily, Laurie Sullivan - Wednesday, June 29, 2011
From mobile to social and beyond, Google released a dizzying array ...
- Interactive Marketing Exposed
Research Brief, Jack Loechner - Thursday, June 30, 2011
According to a new report from Forrester Consulting to understand how interacti ...
- Bollo Heads Marketing For TVB
MediaDailyNews, David Goetzl - Monday, June 27, 2011
Michael Bollo, who has considerable experience in Spanish-language broadcasting, has joined t ...
- Adobe Builds On Search Marketing Tools
Online Media Daily, Laurie Sullivan - Monday, June 27, 2011
Adobe Systems continues to build up features in SearchCenter+ for marketers. T ...
- Two-Thirds of Local Merchants Advertise on Social Network; 1/5 Use Facebook
Research Brief, Jack Loechner - Tuesday, June 28, 2011
According to MerchantCircle, new local ad offerings from Facebook are making inroa ...
- ChoiceStream Crunches Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, June 27, 2011
Personalizing marketing solutions, ChoiceStream launches Crunch, which gives brands a method ...
- Credit Card Freebies
Research Brief, Jack Loechner - Friday, June 24, 2011
According to Mintel Comperemedia, cash in the credit card industry is becomi ...
- Give Away Apps to Gain Market Share
Online Media Daily, Andy Roy - Wednesday, June 22, 2011
Today's marketers have to work harder to acquire and retain customers d ...
- Experian Marketing Enlarges Adobe Partnership
Online Media Daily, Gavin O'Malley - Tuesday, June 21, 2011
Experian Marketing Services announced an expanded partnership with Adobe to provide two-w ...
- Know When To Hold 'Em
Research Brief, Jack Loechner - Wednesday, June 22, 2011
According to a report from Forbes Insights, "Bringing 20/20 Foresight to Marketing ...
- IT House Turns Creative: SapientNitro Becomes First Data's Agency Of Record
SearchBlog, Laurie Sullivan - Wednesday, June 22, 2011
Get ready for more companies with roots in IT services and technolo ...
- 5 Tips To Dive Into Email Metrics
Online Media Daily, Nathaniel Cramer - Monday, June 20, 2011
Many marketers still find it challenging to evaluate the effectiveness of the ...
- TRAnalytics Turns 'Stories' Into Marketing Dollars
MediaDailyNews, Wayne Friedman - Friday, June 17, 2011
A new version of TRA's Media TRAnalytics -- the research tool th ...
- Adobe Launches Online Marketing Tools
Online Media Daily, Laurie Sullivan - Monday, June 20, 2011
Adobe will launch a suite of multichannel marketing tools today that s ...
- Pimp My Ride
Research Brief, Jack Loechner - Monday, June 20, 2011
According to a recent MarketTools study on travelers' flying experiences over t ...
- NHL's 'Guardian Project' Strikes Marketing Deal With NBCU
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bun ...
- Moms Like Ads With Incentive, Earn Best ROI
Online Media Daily, Gavin O'Malley - Wednesday, June 15, 2011
Moms are more likely to search in various lifestyle categories online ...
- Marketers: Tech-Savvy Families Share Purchasing Decisions
Online Media Daily, - Wednesday, June 15, 2011
Members of tech-savvy families are bridging the generation gap, per a rece ...
- 7 Steps To Facebook Marketing
Online Media Daily, - Tuesday, June 14, 2011
Digital agency 360i has released a new seven-step guide to building ...
- Targeted Buy: Emailvision Acquires smartFOCUS
Online Media Daily, Gavin O'Malley - Tuesday, June 14, 2011
Email service provider Emailvision on Tuesday announced the acquisition of marketing softwa ...
- Kimpton Teams With Tumi, Partner Of Marriott
Marketing Daily, Tanya Gazdik - Monday, June 13, 2011
Kimpton Hotels has linked with upscale bag maker Tumi for a promoti ...
- LipDub Creators Debut Status Creative
Online Media Daily, - Monday, June 13, 2011
Garnering over 3.1 million YouTube views in less than three weeks, t ...
- Social, Mobile and QR Codes Coming On Strong As SMB Marketing Mix With EMail
Research Brief, Jack Loechner - Tuesday, June 14, 2011
According to a new survey by Pitney Bowes, 76% of small business ...
- Cuba, Si, Say Advertisers?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 13, 2011
Cuba used to be a resort island where Americans went to par ...
- Portals and Entertainment Top Web Categories in China
Research Brief, Jack Loechner - Monday, June 13, 2011
Following on a Research Brief last week noting that seven out ...
- Heineken USA Consolidates Entertainment Marketing
MediaDailyNews, - Thursday, June 9, 2011
Heineken USA has hired NMA Group as its entertainment marketing agency ...
- Attribution Isn't One-Size-Fits All
Online Media Daily, John Kelly - Friday, June 10, 2011
When a sale comes in, almost every marketing channel raises its ha ...
- Marketing Success: Mastering The Why Factor
MediaDailyNews, Mike Oddi - Wednesday, June 8, 2011
Category leaders and their agencies invest millions in resources and tools ...